Todd Smith's Blog – May 2012 Archive (3)

How Avoid SMS/Texting Lawsuits: 4 Quick Tips to Keep Your Dealership Safe

Late last year, a 2.5 million dollar lawsuit was won against Lithia Motors Inc. for sending unwanted text messages to customers without giving them the option to opt out of the text messages. According to, Lithia was hit with a class-action lawsuit for broadcasting to 57,800 consumer cell phones text messages that failed to adequately allow the recipients to opt out of…


Added by Todd Smith on May 7, 2012 at 11:03am — No Comments

Consumers Perceive Fewer Differences Between Top Car Brands: How Can your Brand Stand Out?

The perceived difference between the top car brands and their challengers is shrinking, according to the 2012…


Added by Todd Smith on May 2, 2012 at 2:00pm — No Comments

Beijing Motor Show: Our Favorite New Cars

The biggest auto show of 2012 isn’t in Detroit or Frankfurt, but in the crowded exhibition center of the Beijing Motor Show. It is here the swelling Chinese car market continues to prove its importance to the auto world. Manufacturers unveiled over 100 new car models amid a throng of people so large that the Chinese government was forced to hold a …


Added by Todd Smith on May 1, 2012 at 3:00pm — No Comments

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