Ian Woodward's Blog (2)

Back to Basics

Please see below a transcript of the article I wrote for MIM magazine in the UK


Q I heard my Manager stressing the importance of establishing “Needs and Wants”. How can this information be useful?

A When customers are looking for a new vehicle, they have 2 things that need to be satisfied to in order for them to buy a car. These are Needs and Wants. Needs are things/items the car must have, ands Wants are things/items the customer would like their new vehicle to…


Added by Ian Woodward on October 4, 2011 at 4:01am — No Comments

Cash Conversions

Hi All

Please see below a copy of an article I have just written for MIM magazine, the magazine of the Insitute of the Motor Industry in the UK.


Q) How can I do a cash conversion?

A) Following from last months cash conversion, here’s another popular technique for those customers whom have been saving a regular amount for some time.

Let’s assume an arbitrary purchase price of £10,000, and the customer has been regularly saving £300 month.…


Added by Ian Woodward on October 3, 2011 at 10:26am — No Comments

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