Ian Woodward
  • Male
  • Nottingham
  • United Kingdom
  • The Listers Group
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  • Shawn Clos
  • Garry House
  • Mark White
  • Fran Taylor
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Ian Woodward's Page

Profile Information

Which best describes you?
Dealership
What company do you work for (or own)?
The Listers Group
What is your current position within your organization?
Group Training and Development Manager
What is your company website?
http://www.listers.co.uk
What is your LinkedIn page/URL?
http://E-mail me
How did you specifically hear about DealerELITE? If referred, who?
From Dave Anderson
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Nearly 14 years with Listers Group - 11 years in current role, previously Sales Manager and Business Manager.
Responsible for Sales Inductions, F & I Training, Sales Improvement Training, Sales Management and Business Managerment Development and just about everything else!

Ian Woodward's Blog

Back to Basics

Posted on October 4, 2011 at 4:01am 0 Comments

Please see below a transcript of the article I wrote for MIM magazine in the UK

 

Q I heard my Manager stressing the importance of establishing “Needs and Wants”. How can this information be useful?



A When customers are looking for a new vehicle, they have 2 things that need to be satisfied to in order for them to buy a car. These are Needs and Wants. Needs are things/items the car must have, ands Wants are things/items the customer would like their new vehicle to…

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Cash Conversions

Posted on October 3, 2011 at 10:26am 0 Comments

Hi All

Please see below a copy of an article I have just written for MIM magazine, the magazine of the Insitute of the Motor Industry in the UK.

 



Q) How can I do a cash conversion?



A) Following from last months cash conversion, here’s another popular technique for those customers whom have been saving a regular amount for some time.



Let’s assume an arbitrary purchase price of £10,000, and the customer has been regularly saving £300 month.…

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