Crystal Hartwell's Blog – April 2014 Archive (6)

Case Study: New ID Scanner Eliminates ID Fraud at Dealerships – While Also Boosting Sales

 Study details unexpected benefits: Benny Boyd Auto Group lost 4 cars to fake IDs prior to using ID Drive scanner; after using for one year: ID fraud eliminated – sales across 9 stores increased 10% - and sales process slashed by 30 minutes

 

Mission Viejo, CA – April 28, 2014 – ID fraud is a massive national problem – and a growing dealership issue. The Benny Boyd Auto Group, with nine stores in Texas, lost four vehicles to…

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Added by Crystal Hartwell on April 28, 2014 at 2:17pm — No Comments

Gubagoo’s Fast-Growing Chat and ‘Total Engagement’ Solution for Dealer Websites Goes Mobile

Dealerships can now track – and precisely target – the 40% of their site traffic that comes through smartphones and tablets; 1,100 dealers using Gubagoo report even higher chat-to-lead rates on mobile (74%) than on desktops

 

West Palm Beach, FL–April 15, 2014 Gubagoo announced today that its behavioral analytics-based chat and website engagement platform for dealer websites is now fully optimized for…

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Added by Crystal Hartwell on April 15, 2014 at 12:55pm — No Comments

New Research: 1 in 6 Car Buyers Skips Test-Drive; Nearly Half Visit Just One (Or No) Dealership Prior to Purchase

DMEautomotive study provides fresh evidence that dealership avoidance is a new car buying “normal”

DAYTONA BEACH, Fla. – April 15, 2014 – It may be the second most expensive purchase of most people’s lives, but new research from DMEautomotive (DMEa) reveals that a growing number of Americans are bypassing test-drives – and making strikingly few visits to dealerships – in their car-buying process.

 

The latest…

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Added by Crystal Hartwell on April 15, 2014 at 12:30pm — No Comments

DMEautomotive Receives Technology Leadership Award for Second Year in a Row

DMEautomotive named as Dealer Marketing Magazine’s 2014 Technology Leader in Service Marketing for Driver Connect

 

 

Daytona Beach, Fla., April 9, 2014 -- DMEautomotive’s (DMEa), the leader in science-based, results-driven automotive marketing, has received the prestigious Dealer Marketing Magazine Technology Leadership Award for the second…

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Added by Crystal Hartwell on April 9, 2014 at 4:24pm — No Comments

Fidelis PPM to Exclusively Offer DMEautomotive’s Award-winning Driver Connect to its Dealer Clients

DMEa Driver Connect joins with leading prepaid maintenance provider to put Fidelis PPM in the palm of the customer’s hand -- and powerful mobile marketing and retention at the dealership’s fingertips

 

Daytona Beach, FL –April 8, 2014 – DMEautomotive (DMEa), the leader in science-based, results-driven automotive marketing, today announced that…

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Added by Crystal Hartwell on April 8, 2014 at 11:33am — No Comments

DMEautomotive is a Finalist for DrivingSales Most Valuable Insight Award

 DMEautomotive will present Moving Beyond Retention: A New Paradigm to Grow Your Service Business, based on original research, at the DrivingSales Presidents Club in New York City April 16th, 2014

 

Daytona, FL and Salt Lake City, UT – April 2, 2014 – DMEautomotive has been selected as a finalist for the 2014 DrivingSales Most Valuable Insight Award, which was created to foster the spirit of progress and…

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Added by Crystal Hartwell on April 2, 2014 at 11:05am — No Comments

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