Crystal Hartwell's Blog (493)

DMEautomotive Launches Mobile Loyalty; Program Targets Retention Bleed by Capturing the ‘Always-On’ Consumer

New Driver Connect mobile app enhancements make customer loyalty points easily available to “on-the-go” dealership customer; attacks increasing service interval with program proven to increase retention

 

DAYTONA BEACH, Fla. – January 13, 2015 DMEautomotive (DMEa) today launched Mobile Loyalty, a new mobile app-enabled customer loyalty program targeting today’s “always-on” customer, designed to help dealerships capture greater…

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Added by Crystal Hartwell on January 13, 2015 at 1:30pm — No Comments

Auto Dealers Report Targeted Direct Mail Marketing Campaigns are Most Cost- and Time-Efficient Way to Retain Customers

New Study of Over 200 US Dealerships, by Prospect Vision, Reveals Direct Mail Campaigns Deliver Dramatic Conversions/ROI; In-Equity Customers are Ready-to-Buy and Their Trade-ins Sell Faster

 

Hickory, North Carolina - January 13, 2015 – A comprehensive study of 200 US dealerships has revealed that old-fashioned postal mail, when used strategically, still packs a punch, delivering much stronger results than other marketing…

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Added by Crystal Hartwell on January 13, 2015 at 1:11pm — No Comments

Major Acquisitions Skyrocket U.S. Dealership Buy/Sell Activity -- Up 89% Year-Over-Year

Acquisition activity soaring; Berkshire Hathaway acquisition of Van Tuyl and Lithia acquisition of DCH push pricing expectations to record peaks, according to Q3 Kerrigan Quarterly Blue Sky Report;

 

Kerrigan Advisors announces new private equity/family office advisory to meet evolving market needs

 

Irvine, CA, December 2, 2014 – U.S. dealership buy/sell…

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Added by Crystal Hartwell on December 2, 2014 at 12:23pm — No Comments

New Research: One Third of Consumers Plan to Hit the Road for Winter Holidays; One in Six to Put Over 1,000 Miles on Odometer

 With gas prices at five-year lows, a new survey from DMEautomotive shows that car travel is the way to go for 35% of travelers over the winter holidays; and these consumers are making sure their ride is safe: 90% plan pre-trip maintenance

 

Daytona Beach, FL – December 2, 2014 – With gas prices at five-year lows, new research from DMEautomotive (DMEa) reveals that a whopping…

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Added by Crystal Hartwell on December 2, 2014 at 12:14pm — No Comments

DrivingSales Announces Innovation Cup and Dealer Best Idea Award Winners for 2014

 New Car IQ from Pearl Technology wins 2014 Innovation Cup Award and “YouTube Postal Service” from Robert Karbaum E-Commerce Manager, Weins Canada Inc./Don Valley North Lexus, wins the 2014 Dealer Best Idea Award; presented at 2014 DrivingSales Executive Summit  

 

Salt Lake City, Utah – October 20, 2014DrivingSales today…

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Added by Crystal Hartwell on October 20, 2014 at 1:55pm — No Comments

eLEND Solutions™ Launches CreditPlus™, the Next Generation of its Industry-Leading Credit Application Platform

CreditPlus Brings Consumer-Qualified Payments to Front of Sales Process

 

 

Mission Viejo, CA – October 13, 2014 – eLEND Solutions™ today announced the launch of CreditPlus™, the next generation of its industry-leading online, interactive credit application platform. CreditPlus instantly pre-approves shoppers based on dealer-defined credit criteria and provides shoppers with direct, upfront…

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Added by Crystal Hartwell on October 13, 2014 at 9:30am — No Comments

“Smart” Chat vs. Passive Chat: Study of Toyota, Lexus and Scion Dealers Proves New Smart Chat Platform Drives Huge Increase in Website Traffic Conversions

 

Comprehensive Study of 68 Dealerships using Gubagoo’s ChatSmart Platform Shows 77% Chat-to-Lead Conversion

 

West Palm Beach, FL - October 8, 2014 – A comprehensive study[1] of 68 Toyota, Lexus and Scion dealers using a next-generation “smart” chat solution versus old-school, passive chat has shown consistently high chat-to-lead conversion rates…

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Added by Crystal Hartwell on October 8, 2014 at 3:47pm — No Comments

Mike Martinez, CMO of DMEautomotive, to Present at the 2014 DrivingSales Executive Summit; and DMEa Selected as a Finalist for the 2014 Innovation Cup

Mike Martinez’s presentation, “Smartphones and the Purchase Game,” was selected by a panel of auto dealers; joins an agenda that also includes keynotes from digital expert and best-selling author Brian Solis; SEO ‘Wizard’ Rand Fishkin; eMarketer’s lead digital auto analyst, Mike Hudson; Kellogg School of Management marketing professor Florian Zettelmeyer, and online marketing pioneer, Bryan Eisenberg

 

Daytona Beach, FL – September 30, 2014 –…

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Added by Crystal Hartwell on September 30, 2014 at 11:57am — No Comments

8 in 10 Dealers Agree the Ideal Sales/Finance Process Should Be Two Hours or Less

New dealership survey from eLEND Solutions underscores pain points for dealers in Sales/F&I process; 80% report their Sales/Finance process takes two hours or longer

Mission Viejo, CA – September 30, 2014 – A new survey of dealerships* from eLEND Solutions underscores what most dealers know already, that the sales and finance process takes much longer than it should:  80% report their process goes on for two hours or longer and 40% report three…

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Added by Crystal Hartwell on September 30, 2014 at 10:42am — No Comments

Your Service Retention Metrics: ‘Lying Liars and the Lies They Tell’ - Revealed by DMEa at Automotive News Webinar

Free webinar on Thursday, October 2nd at 2 p.m. EST offers a completely new way of measuring customer value, plus five things every dealership can do to increase retention NOW

 

Daytona Beach, FL–September 23, 2014– DMEautomotive (DMEa) announces the 10th in a series of webinars the company is hosting with Automotive News. The 60-minute webinar, Your Service Retention Metrics: Lying Liars…

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Added by Crystal Hartwell on September 23, 2014 at 2:44pm — No Comments

Gubagoo is a Finalist for Most Innovative Dealership Solution of 2014

‘Gubagoo Behavioral Engagement & Analytics Technology (BEAST), and Chat and Call Centers’ selected by dealers as DrivingSales Innovation Cup Award finalist; Gubagoo to present onstage at DrivingSales Executive Summit

 

West Palm Beach, FL and Salt Lake City, UT – September 22, 2014 – ‘Gubagoo Behavioral Engagement & Analytics Technology (BEAST), and Chat and Call Centers’ has been named a finalist…

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Added by Crystal Hartwell on September 22, 2014 at 1:15pm — No Comments

DrivingSales 2014 Innovation Cup Award: Finalists Announced

Innovation Cup recognizes the most innovative dealership solutions of 2014; finalists CarWars, DMEautomotive, Gubagoo, LotLinx and Pearl Technologies to present their solutions at the 2014 DrivingSales Executive Summit

 

Salt Lake City, UT – September 16, 2014  - DrivingSales today announced that five finalists have been selected for the fifth annual DrivingSales Innovation Cup Award, which recognizes the most…

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Added by Crystal Hartwell on September 16, 2014 at 12:40pm — No Comments

Gubagoo’s New TalkSmart Drives ‘Smart’, High-Converting Phone Leads

TalkSmart integrates advanced telephony into Gubagoo’s analytics-driven website chat and communications platform

 

 

West Palm Beach, FL – September 16, 2014  Gubagoo Inc.’s new TalkSmartsm is designed to drive ‘smart,’ high-converting phone leads. Integrated into Gubagoo’s analytics-driven website chat and…

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Added by Crystal Hartwell on September 16, 2014 at 11:57am — No Comments

DrivingSales Executive Summit Announces 2014 Breakout Speakers

Expanded roster of presentations selected by a dealer panel; topics range from wearable tech, social media, mobile marketing and SEO to F&I, service, location-based and website strategies, and more; breakout presenters include some of the auto industry’s most innovative dealer executives and thought leaders

 

 

Salt Lake City, UT – September 4, 2014 –…

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Added by Crystal Hartwell on September 4, 2014 at 2:39pm — No Comments

Finalists Announced for the DrivingSales 2014 Dealer Best Idea Award

Award recognizes the most innovative auto dealership strategies of 2014; finalists are Cathy Nesbit and Alyssa Safty, Harry Robinson Buick GMC; Bryan Armstrong, VW SouthTowne; Shelly Hebert, Glenmore Audi; Erich Gail, Cardinale Automotive Group; Robert Karbaum, Weins Canada Inc. / Don Valley North Toyota

 

Salt Lake City, Utah – August 25, 2014DrivingSales announced that five…

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Added by Crystal Hartwell on August 25, 2014 at 12:11pm — No Comments

New Study: Mobile App Users Become More Frequent Visitors to Dealership Service Department; Visiting Nearly 50% More Often Than Non-App Users

Study of 307 dealerships nationwide shows that for every 1,000 app users, a dealership receives, on average, $144,000 in incremental service revenue

 

Daytona Beach, FL – August 19, 2014 –DMEautomotive (DMEa) today released new research proving that mobile app users become more frequent visitors to a dealership’s service department after they download the app. The study looked at 307 dealerships nationwide that offer a…

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Added by Crystal Hartwell on August 19, 2014 at 11:27am — 1 Comment

Kerrigan Advisors Represents Fladeboe Honda, Volkswagen, Buick/GMC in Sale to The Conant Auto Retail Group

Sale of California dealership group to the 3rd largest auto group in the state reinforces buy/sell market strength in California and nationally; consolidation continues - the big are getting bigger

 

Irvine, CA, August 5, 2014 – Kerrigan Advisors, a leading national dealership buy/sell advisory firm, advised Irvine, California-based Fladeboe Automotive Group in its successful sale to The Conant Auto Retail Group (The…

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Added by Crystal Hartwell on August 5, 2014 at 11:30am — No Comments

Rand Fishkin, Renowned ‘Wizard’ of SEO Returns by Popular Demand to Keynote DrivingSales Executive Summit

Author of the Art of SEO and one of the most sought-after experts on ‘all things content, search, & social on the web’, Fishkin will provide attendees with critical new tactics for increasing showroom and website traffic; joins keynote line-up that includes digital expert and author Brian Solis and eMarketer’s Lead Digital Auto Analyst, Mike Hudson.

 

Salt Lake City, UT – July 10, 2014 –…

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Added by Crystal Hartwell on July 10, 2014 at 5:18pm — No Comments

New Research: The Top Things Drivers Do to ‘Fight the Drowse’ – Caffeine, Open Windows, Stretch, Loud Music, AC – Do Not Work

DMEautomotive survey reveals that less than one in four drivers do what experts recommend most: pull over and take a nap

With more than half of Americans planning road trips this summer – and the majority intending to drive 7 or more hours a day – dangerous, drowsy driving looks to intensify

Daytona Beach, FL – June 25, 2014  With the summer road-trip season hitting high…

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Added by Crystal Hartwell on June 25, 2014 at 11:31am — No Comments

New Research: Small Ad Formats with Targeted Offers Drive More than 4 in 5 Website Leads for Dealers Studied

Gubagoo study also finds: gradually ramping up value of published offers on dealer websites saves $18,000+ a month

 

West Palm Beach, FL–June 24, 2014 – With dealerships making record investments in driving traffic to their sites, the website engagement leader, Gubagoo, today released new research on what kind of ad formats and published offers convert at the highest rates (and most cost-efficiently) at dealer sites. An…

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Added by Crystal Hartwell on June 24, 2014 at 12:30pm — No Comments

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