Jeff Nabel's Blog – February 2014 Archive (1)

Internet Manager or Digital Manager?

Recently I finally was able to eliminate a 1980's internet mgr. from my dealership(sorry to be so crude), he was from the 80's and aside from knowing CRM's and the fundamentals of round robin, there was nothing else he knew to do or wanted to learn, he has now added marketing to his title to increase his ? to make up for this inability. We all should re-title our Internet department leader to Digital director, because if he or she do not know the importance and do not have the…

Continue

Added by Jeff Nabel on February 16, 2014 at 1:55am — 1 Comment

© 2024   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service