The argument is PPC or NOT? Is it necessary to buy pay per click advertising? How do I optimize my site so that I'm on the first page of every search engine several times without PPC?  The key to click through is conversion, some experts say that being the 4th or 5th or even 6th link down on the search page has the highest conversion rate, but how do you get there?  Well my friends this is a long and intricate conversation.

Can it be accomplished to be on the first page of…