I used to think the word "IF" was one of the most ambiguous words, I know now that it is now definitely the word "FREE" .

We got things for Free so We gave away our data in exchange for Free.  I'm not going to throw stones at anyone or any entity but without a doubt my dad was right when he said, "pay now or pay later, nothing is free".  I'm sure we've ALL heard…

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Last month I posted a discussion, "When's the Last Time you saw an Evidence Manual", I was delighted to trigger some positive discussion.  

Are you having your customer sign a "Release Form" to use their photo, image, testimonial and / or video?  I have attached a pdf of a generic form I used to use and have signed in the Business Office.  Please have it reviewed by your counsel or advertising agencies.  It is always wise to exercise due…

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First, I must thank you for reading. I must admit I haven't written anything since school but when I recently wrote a piece for my company's newsletter, now I feel inspired so here it goes.



I have visited many many dealerships in the past year and have noticed the lack of something: The Evidence Manual (EM). We all know what that is / was. So I started to ask the consultants on the floor of these dealers and asked the question. Do you have an EM? Some of the "veterans" said yes.… Continue