Norcross, Ga. – June 14, 2022– GWC Warranty has been selected as one of only five F&I providers to offer the NIADA Certified Pre-Owned (CPO) Vehicle program, giving dealers the chance to offer consumers a CPO vehicle backed by a nationally recognized organization. Vehicles certified under this program meet the highest standards in the pre-owned market and are closely inspected, upgraded, and backed by both the NIADA name and limited warranty coverage from…

VSC includes coverage for many types of vehicles and enhances consumer convenience benefits

NORCROSS, GA. — May 3, 2021 – EasyCare, an APCO Holdings brand, introduces a new vehicle service contract (VSC) for auto dealerships. This VSC makes it easier for dealers to present in the F&I office by integrating coverage options for many vehicle types and needs into one product, including electric vehicles (EVs). Plus, this new product offers…

NORCROSS, Ga.—May 2, 2022—APCO Holdings, LLC, a leading provider and administrator of automotive F&I products and home to the EasyCare and GWC Warranty brands, announced today that Bob Haeffner has joined the company as Chief Financial Officer.

Haeffner has nearly 30 years of financial and accounting experience and a deep…

WILKES-BARRE. PA. — October 25, 2021 –GWC Warranty, the automotive industry’s best-in-class provider of F&I solutions for used vehicles, has teamed with DealerCenter, the leading provider of dealership management systems (DMS) in the pre-owned industry, to offer a free trial of DealerCenter’s all-in-one, cloud-based DMS to independent dealerships. Beginning October 1, 2021, GWC Warranty customers who are not currently…

NORCROSS, GA. — October 14, 2021 – The Atlanta Business Chronicle has named APCO Holdings, LLC as one of Atlanta’s 50 Largest Private Companies. APCO, a leading provider and administrator of F&I products to automotive retailers, is ranked #28 on the list that is compiled annually and ranks companies based on revenue.

“This is quite an…

NORCROSS, GA. — October 4, 2021 – APCO Holdings, LLC, a leading provider and administrator of automotive F&I products and home to the EasyCare, GWC Warranty and MemberCare brands, has named Bobbie Davis as Vice President, Enterprise Project Management Office. In this newly created role, Davis will advance the organization’s…

Study reveals that auto groups could significantly increase customer pay revenue by marketing to used off make buyers who purchase from sister stores

Chicago, IL—December 3, 2019— As auto groups continue to ramp up used-car sales in response to consumer demand and shrinking new vehicle margins, they are overlooking opportunities to service a significant percentage of their used car buyers, according to Affinitiv’s…

Predictive personalization key to matching precedent set by non-auto retailers

Chicago, IL—November 11, 2019— The online shopping experience offered by the majority of dealerships fails to meet customer expectations, according to a new Affinitiv survey of 1,000 automotive consumers. While 76% of recent car buyers said it was important for the dealer website to be personalized, only 26% of respondents agreed that dealers…

Chicago, IL—September 3rd, 2019— Affinitiv, Inc. (“Affinitiv”) and Loop LLC (“AutoLoop”), leading providers of data-driven marketing automation and software solutions to the automotive market, announced that they have received all customary regulatory approvals and that the merger of the two companies is complete.

The combined company will operate under the Affinitiv brand name and will be headquartered in Chicago, IL, with more than 800 employees and…

If you ask a dealership GM or controller “What’s your marketing per vehicle retail (PVR)?” not only will you get a precise answer, but likely a dissertation on the drivers, trends and plans to optimize. That’s because auto retailers understand that marketing efficiency and effectiveness is the lifeblood of their new and used vehicle…

An auto dealer’s guide to long-term profitability in a world of declining front-end margins

Chicago, IL—August 5, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, has released a free eBook for auto dealers. Industry Disruptors: The Razor and…

Dealerships aren't always the first place that vehicle owners think of when it's time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to the dealership where they purchased the vehicle.

To retain more of their sold customers, dealers are…

Combination creates a leading provider of marketing technology and software solutions exclusively serving automotive manufacturers and dealerships in the U.S.

Chicago, IL and Clearwater, FL—July 18, 2019— Affinitiv, Inc. (“Affinitiv”) and Loop LLC (“AutoLoop”), leading providers of data-driven marketing automation and software solutions to the automotive market, today announced that they have signed a definitive…

In the last seven years, new vehicle gross margins have declined from four percent to two percent. If that pace continues, profit margins will be wiped out by 2025. It appears that the front-end grosses dealers enjoyed 10 or 15 years ago are never coming back.

F&I profits have made up for some of these lost profits, but this trend is not…

eBook shares 9 marketing campaign strategies proven to increase customer loyalty and service revenue 

Chicago, IL—June 3, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, today announced the release of a free eBook for auto dealers: Turbocharge Your Owner…

As the old adage goes, no one plans to fail, they just fail to plan. This could not be more true when it comes to service marketing budgets in dealerships.

As new vehicle sales and gross margins decline, it's natural to look for ways to cut expenses. But I've never understood the logic behind cutting service marketing…

Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren't as effective as they could be.

Your customers either aren't getting the message, or they set it aside and forget…

Chicago, IL—April 1, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, has appointed Kevin McShane as Chief Revenue Officer (CRO). McShane is a 20-year veteran of the enterprise software and services industry, and brings years of experience deeply rooted in marketing technology.

 …

One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I'm going to focus on the "right person" part of this equation.

If your goal is retention marketing and building customer loyalty, of course it's always best to market to the…

At NADA many exhibitors hyped their digital retailing solutions to support online vehicle transactions. While no one has cracked the code for a complete, seamless online transaction, there are several great solutions that provide enough functionality to meet consumer demands. After all, consumers are not asking for a 100% “digital…