Scot Eisenfelder
  • Chicago, IL
  • United States
  • Affinitiv
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Scot Eisenfelder's Page

Latest Activity

Scot Eisenfelder posted a blog post

Shifting to a Razor and Razor Blade Business Model

In the last seven years, new vehicle gross margins have declined from four percent to two percent. If that pace continues, profit margins will be wiped out by 2025. It appears that the front-end grosses dealers enjoyed 10 or 15 years ago are never coming back. F&I profits have made up for some of these lost profits, but this trend is not sustainable for the long-term…See More
Friday
Scot Eisenfelder posted a video

Are Third Party Leads Worth the Expense?

Scot Eisenfelder shares his opinion on whether third-party leads are worth the expense for dealerships in this video blog.
Jul 5
Scot Eisenfelder posted a video

Why Aren't Consumers Using Online Service Scheduling?

Scot Eisenfelder shares his opinion on why consumers have adopted online scheduling in other industries but only use it in low numbers within the automotive ...
Jun 28
Scot Eisenfelder posted a video

Why People Defect in Service

CEO & Executive Chairman Scot Eisenfelder explains why customers defect in service in this video blog.
Jun 14
Scot Eisenfelder posted a blog post

Affinitiv Releases Free eBook for Auto Dealers: Turbocharge Your Owner Retention Program (ORP) Marketing

eBook shares 9 marketing campaign strategies proven to increase customer loyalty and service revenue  Chicago, IL—June 3, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, today announced the release of a free eBook for auto dealers: Turbocharge Your Owner Retention Program (ORP) Marketing. The eBook reveals the most effective way to measure ORP…See More
Jun 3
Scot Eisenfelder posted a video

Predicting the Future of Service Revenue

Scot Eisenfelder shares how dealerships can take future predictions and turn them into revenue opportunities in this video blog.
May 31
Scot Eisenfelder posted a blog post

No One Plans to Fail

As the old adage goes, no one plans to fail, they just fail to plan. This could not be more true when it comes to service marketing budgets in dealerships. As new vehicle sales and gross margins decline, it's natural to look for ways to cut expenses. But I've never understood the logic behind cutting service marketing budgets. If service marketing is not working, by all…See More
May 24
Scot Eisenfelder posted a video

Conquesting Through Service

Scot Eisenfelder shares why conquesting through service is the key to future profitability.
May 17
Scot Eisenfelder posted a video

Recalls Aren't Going Away

CEO & Executive Chairman for Affinitiv Scot Eisenfelder shares why recalls aren't going away and why dealers should pay attention to them.
Apr 26
Scot Eisenfelder posted a blog post

3 Innovative Recall Tactics

Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren't as effective as they could be. Your customers either aren't getting the message, or they set it aside and forget about it, or they just don't…See More
Apr 19
Scot Eisenfelder posted a video

Razor & Razor Blade Models for Dealerships: Part 2

Affinitiv CEO & Executive Chairman Scot Eisenfelder shares why dealerships should pay attention to the razor and razor blade models for their stores in part ...
Apr 12
Scot Eisenfelder posted a blog post

Affinitiv Appoints Kevin McShane as Chief Revenue Officer

Chicago, IL—April 1, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, has appointed Kevin McShane as Chief Revenue Officer (CRO). McShane is a 20-year veteran of the enterprise software and services industry, and brings years of experience deeply rooted in marketing technology. “We were looking for a revenue leader who had expertise in…See More
Apr 1
Scot Eisenfelder posted a video

Razor & Razor Blade Models for Dealerships: Part 1

Affinitiv CEO & Executive Chairman Scot Eisenfelder shares why dealerships should pay attention to the razor and razor blade models for their stores.
Mar 22
Scot Eisenfelder posted a blog post

Who's on Your List?

One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I'm going to focus on the "right person" part of this equation. If your goal is retention marketing and building customer loyalty, of course it's always best to market to the customers in your own database. But…See More
Mar 15
Scot Eisenfelder posted a video

How Subscription Models Can Affect Dealership Valuation

Can the trend in dealership subscription services affect dealership valuation? Scot Eisenfelder shares his opinion in this video blog.
Mar 8
Scot Eisenfelder posted videos
Feb 22

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Affinitiv
What is your current position within your organization?
CEO
What is your company website?
http://www.affinitiv.com
What is your Facebook page/URL?
http://www.facebook.com/affinitiv
What is your LinkedIn page/URL?
http://www.linkedin.com/in/scot-eisenfelder-685b8917/
How did you specifically hear about DealerELITE? If referred, who?
From being in the industry.
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
As a 25+ automotive market veteran I have served as Senior Vice President Strategy as well as CMO at AutoNation, led JM Family’s dealer software business and have overseen product management, strategy and marketing at Reynolds and Reynolds. I thus have hands-on experience and best practices from several invaluable perspectives that I would like to share with dealers, OEMs, resellers and dealers.

Scot Eisenfelder's Videos

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Scot Eisenfelder's Blog

Shifting to a Razor and Razor Blade Business Model

Posted on July 12, 2019 at 9:26am 0 Comments

In the last seven years, new vehicle gross margins have declined from four percent to two percent. If that pace continues, profit margins will be wiped out by 2025. It appears that the front-end grosses dealers enjoyed 10 or 15 years ago are never coming back.

 

F&I profits have made up for some of these lost profits, but this trend is not…

Continue

Affinitiv Releases Free eBook for Auto Dealers: Turbocharge Your Owner Retention Program (ORP) Marketing

Posted on June 3, 2019 at 9:00am 0 Comments

eBook shares 9 marketing campaign strategies proven to increase customer loyalty and service revenue 

 

Chicago, IL—June 3, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, today announced the release of a free eBook for auto dealers: Turbocharge Your Owner…

Continue

No One Plans to Fail

Posted on May 24, 2019 at 10:38am 0 Comments

As the old adage goes, no one plans to fail, they just fail to plan. This could not be more true when it comes to service marketing budgets in dealerships.

 

As new vehicle sales and gross margins decline, it's natural to look for ways to cut expenses. But I've never understood the logic behind cutting service marketing…

Continue

3 Innovative Recall Tactics

Posted on April 19, 2019 at 10:57am 0 Comments

Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren't as effective as they could be.

 

Your customers either aren't getting the message, or they set it aside and forget…

Continue

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At 10:41am on February 26, 2018, kayi mivedor said…

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