Scot Eisenfelder
  • Chicago, IL
  • United States
  • Affinitiv
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Scot Eisenfelder's Page

Latest Activity

Scot Eisenfelder posted a blog post

How to Boost Your Recall Completion Rate

Today one of five vehicles on the road are under recall. This year alone there have been 46 million vehicle owners notified of a recall; seven million of which are not related to the Takata airbag issue. Recalls represent a significant revenue opportunity for dealership service departments. Whenever a customer comes in for a…See More
Friday
Scot Eisenfelder posted a blog post

Affinitiv Completes Acquisition of Caldwell & Kerr Enterprises to Create a Full-Service Automotive Marketing Platform

Strategic partnership enhances digital capabilities for combined customer baseChicago, IL- September 17, 2018- Affinitiv announced today the strategic acquisition of Caldwell & Kerr Enterprises. Affinitiv, an industry leading provider of customized, omni-channel owner retention programs and innovative service lane software solutions, will combine with Caldwell & Kerr Enterprises, experts in digital…See More
Sep 17
Scot Eisenfelder posted a video

Own Your Market

Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why dealers need to own their market in this video blog.
Sep 14
Scot Eisenfelder posted a video

Connecting with Prospects

Scot Eisenfelder explains the differences between personalized and broadcast media and how engaging with consumers on multiple media channels will benefit yo...
Aug 24
Scot Eisenfelder's blog post was featured

Auto Subscriptions: Winning the Present While Preparing for the Future

There’s a lot of buzz around subscriptions as a new ownership model, with various industry pundits forecasting major disruptions for dealers. I see things differently. I believe there are several major barriers to subscription growth for non-dealers, and opportunities for dealers to thrive, should subscriptions break through as a…See More
Aug 21
Scot Eisenfelder posted a blog post

Affinitiv Announces “Revenue Rescue” Webinar Series

Free monthly webinars designed to help auto dealers maximize revenue potentialChicago, IL—August 20, 2018— Affinitiv, a leading provider of innovative marketing and software solutions to dealerships, today announced a free educational webinar series for auto dealers. “Revenue Rescue” webinars will take an in-depth look at the solutions, strategies and safeguards proven to help auto dealers maximize their revenue potential from common challenges they face every day. Every month a new topic will…See More
Aug 20
Scot Eisenfelder posted a blog post

Auto Subscriptions: Winning the Present While Preparing for the Future

There’s a lot of buzz around subscriptions as a new ownership model, with various industry pundits forecasting major disruptions for dealers. I see things differently. I believe there are several major barriers to subscription growth for non-dealers, and opportunities for dealers to thrive, should subscriptions break through as a…See More
Aug 17
Scot Eisenfelder posted a video

Tailwinds & Strategies in Service (Part 2)

Scot Eisenfelder explains how tailwinds are affecting independent repair facilities and why it's more important than ever to have strategies to protect deale...
Aug 10
Scot Eisenfelder posted a blog post

Are You Selling Cars or Acquiring Customers?

Most dealers know how many cars they sell on a weekly, monthly and annual basis. But if I asked you how many new customers you acquired this year, would you know the answer? On the service side, you probably know how many ROs were closed last month and how much revenue was generated, but do you know how many new service customers…See More
Aug 3
Scot Eisenfelder posted a video

Tailwinds & Strategies in Service (Part 1)

Scot Eisenfelder explains how tailwinds are affecting independent repair facilities and why it's more important than ever to have strategies to protect deale...
Jul 25
Scot Eisenfelder posted a blog post

3 Myths About Loaner Programs

From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the inconvenience of having to drive further for service, and from having…See More
Jul 18
Scot Eisenfelder posted a video

The Three Buckets of Service Customers

Scot Eisenfelder explains the three buckets that service customers fall into and how best to reach out to them.
Jul 11
Scot Eisenfelder's video was featured

Is Facebook Important to Automotive Marketing?

CEO & Executive Chairman Scot Eisenfelder shares his opinion on Facebook's importance to automotive marketing.
Jun 27
Scot Eisenfelder posted a video

Is Facebook Important to Automotive Marketing?

CEO & Executive Chairman Scot Eisenfelder shares his opinion on Facebook's importance to automotive marketing.
Jun 27
Scot Eisenfelder posted a blog post

The Link Between Electronic MPIs and Unsold Service

On average, dealers capture just half of the necessary service work that needs to be performed on vehicles that come into their service lanes. This is a big leakage point that has a direct impact on service revenue. It also offers tremendous untapped potential. In addition to acquiring new service customers, it’s important to…See More
Jun 21

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Affinitiv
What is your current position within your organization?
CEO
What is your company website?
http://www.affinitiv.com
What is your Facebook page/URL?
http://www.facebook.com/affinitiv
What is your LinkedIn page/URL?
http://www.linkedin.com/in/scot-eisenfelder-685b8917/
How did you specifically hear about DealerELITE? If referred, who?
From being in the industry.
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
As a 25+ automotive market veteran I have served as Senior Vice President Strategy as well as CMO at AutoNation, led JM Family’s dealer software business and have overseen product management, strategy and marketing at Reynolds and Reynolds. I thus have hands-on experience and best practices from several invaluable perspectives that I would like to share with dealers, OEMs, resellers and dealers.

Scot Eisenfelder's Videos

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Scot Eisenfelder's Blog

How to Boost Your Recall Completion Rate

Posted on September 21, 2018 at 10:40am 0 Comments

Today one of five vehicles on the road are under recall. This year alone there have been 46 million vehicle owners notified of a recall; seven million of which are not related to the Takata airbag issue.

 

Recalls represent a significant revenue opportunity for dealership service departments. Whenever a…

Continue

Affinitiv Completes Acquisition of Caldwell & Kerr Enterprises to Create a Full-Service Automotive Marketing Platform

Posted on September 17, 2018 at 10:28am 0 Comments

Strategic partnership enhances digital capabilities for combined customer base

Chicago, IL- September 17, 2018- Affinitiv announced today the strategic acquisition of Caldwell & Kerr Enterprises. Affinitiv, an industry leading provider of customized, omni-channel owner retention programs and innovative…

Continue

The Impact of Customer Lifetime Value (CLV) on Revenue

Posted on September 7, 2018 at 10:06am 0 Comments

Do you know your customers’ lifetime value (CLV)? CLV defines the monetary value of your customer relationship by how much gross profit they have generated for your dealership.

 

If you divide your customer database into quintiles, you’ll discover that the top 20 percent is responsible for 79 percent of your…

Continue

Affinitiv Announces “Revenue Rescue” Webinar Series

Posted on August 20, 2018 at 10:17am 0 Comments

Free monthly webinars designed to help auto dealers maximize revenue potential

Chicago, IL—August 20, 2018— Affinitiv, a leading provider of innovative marketing and software solutions to dealerships, today announced a free educational webinar series for auto dealers. “Revenue Rescue” webinars will take an in-depth look at the solutions, strategies and safeguards proven to help auto dealers…

Continue

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