Scot Eisenfelder
  • Chicago, IL
  • United States
  • Affinitiv
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Scot Eisenfelder's Page

Latest Activity

Scot Eisenfelder posted a video

The Importance of Data in the Service Drive

CEO & Executive Chairman Scot Eisenfelder shares how data can increase revenue in the service drive in this video blog.
Friday
Scot Eisenfelder's blog post was featured

Shifting Winds Reveal Service Revenue Opportunity

After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end profitability.…See More
Nov 4
Scot Eisenfelder posted a blog post

Shifting Winds Reveal Service Revenue Opportunity

After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end profitability.…See More
Nov 2
Scot Eisenfelder posted a video

What Makes Customers Choose Dealers Over Independents?

In this video blog, Affinitiv CEO & Executive Chairman Scot Eisenfelder shares his opinion on why consumers choose franchise dealers for service over indepen...
Oct 26
Scot Eisenfelder posted a blog post

Obtain a SaaS Valuation with Subscription Revenue

Have you ever noticed how the market values dealerships versus how it values Software as a Service (SaaS) businesses that derive income from the same automotive revenue stream? SaaS businesses such as CDK trade at mid-20x P/E ratios while dealers trade at 4-6x operating profit. One major reason for this disparity is because SaaS…See More
Oct 19
Scot Eisenfelder posted a video

Are Your Most Profitable Customers Created or Made?

CEO & Executive Chairman Scot Eisenfelder discusses whether a dealership's most profitable customers are created or made in this video blog.
Oct 12
Scot Eisenfelder posted a blog post

Manage Your Customer Data as a Strategic Asset

Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory combined? Yet I don’t know any dealers that have a budget or defined strategic objective to invest in, increase and maintain the value of this asset. When you have comprehensive customer…See More
Oct 5
Scot Eisenfelder's video was featured

The 80/20 Rule

Affinitiv CEO & Executive Chairman Scot Eisenfelder shares the 80/20 rules and why it's important for marketing & revenue.
Sep 28
Scot Eisenfelder posted a video

The 80/20 Rule

Affinitiv CEO & Executive Chairman Scot Eisenfelder shares the 80/20 rules and why it's important for marketing & revenue.
Sep 28
Scot Eisenfelder posted a blog post

How to Boost Your Recall Completion Rate

Today one of five vehicles on the road are under recall. This year alone there have been 46 million vehicle owners notified of a recall; seven million of which are not related to the Takata airbag issue. Recalls represent a significant revenue opportunity for dealership service departments. Whenever a customer comes in for a…See More
Sep 21
Scot Eisenfelder posted a blog post

Affinitiv Completes Acquisition of Caldwell & Kerr Enterprises to Create a Full-Service Automotive Marketing Platform

Strategic partnership enhances digital capabilities for combined customer baseChicago, IL- September 17, 2018- Affinitiv announced today the strategic acquisition of Caldwell & Kerr Enterprises. Affinitiv, an industry leading provider of customized, omni-channel owner retention programs and innovative service lane software solutions, will combine with Caldwell & Kerr Enterprises, experts in digital…See More
Sep 17
Scot Eisenfelder posted a video

Own Your Market

Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why dealers need to own their market in this video blog.
Sep 14
Scot Eisenfelder posted a video

Connecting with Prospects

Scot Eisenfelder explains the differences between personalized and broadcast media and how engaging with consumers on multiple media channels will benefit yo...
Aug 24
Scot Eisenfelder's blog post was featured

Auto Subscriptions: Winning the Present While Preparing for the Future

There’s a lot of buzz around subscriptions as a new ownership model, with various industry pundits forecasting major disruptions for dealers. I see things differently. I believe there are several major barriers to subscription growth for non-dealers, and opportunities for dealers to thrive, should subscriptions break through as a…See More
Aug 21
Scot Eisenfelder posted a blog post

Affinitiv Announces “Revenue Rescue” Webinar Series

Free monthly webinars designed to help auto dealers maximize revenue potentialChicago, IL—August 20, 2018— Affinitiv, a leading provider of innovative marketing and software solutions to dealerships, today announced a free educational webinar series for auto dealers. “Revenue Rescue” webinars will take an in-depth look at the solutions, strategies and safeguards proven to help auto dealers maximize their revenue potential from common challenges they face every day. Every month a new topic will…See More
Aug 20

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Affinitiv
What is your current position within your organization?
CEO
What is your company website?
http://www.affinitiv.com
What is your Facebook page/URL?
http://www.facebook.com/affinitiv
What is your LinkedIn page/URL?
http://www.linkedin.com/in/scot-eisenfelder-685b8917/
How did you specifically hear about DealerELITE? If referred, who?
From being in the industry.
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
As a 25+ automotive market veteran I have served as Senior Vice President Strategy as well as CMO at AutoNation, led JM Family’s dealer software business and have overseen product management, strategy and marketing at Reynolds and Reynolds. I thus have hands-on experience and best practices from several invaluable perspectives that I would like to share with dealers, OEMs, resellers and dealers.

Scot Eisenfelder's Videos

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Scot Eisenfelder's Blog

Shifting Winds Reveal Service Revenue Opportunity

Posted on November 2, 2018 at 10:41am 0 Comments

After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end…

Continue

Obtain a SaaS Valuation with Subscription Revenue

Posted on October 19, 2018 at 10:12am 0 Comments

Have you ever noticed how the market values dealerships versus how it values Software as a Service (SaaS) businesses that derive income from the same automotive revenue stream? SaaS businesses such as CDK trade at mid-20x P/E ratios while dealers trade at 4-6x operating profit.

 

One major reason for this…

Continue

Manage Your Customer Data as a Strategic Asset

Posted on October 5, 2018 at 10:12am 0 Comments

Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory combined? Yet I don’t know any dealers that have a budget or defined strategic objective to invest in, increase and maintain the value of this asset.

 

When…

Continue

How to Boost Your Recall Completion Rate

Posted on September 21, 2018 at 10:40am 0 Comments

Today one of five vehicles on the road are under recall. This year alone there have been 46 million vehicle owners notified of a recall; seven million of which are not related to the Takata airbag issue.

 

Recalls represent a significant revenue opportunity for dealership service departments. Whenever a…

Continue

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At 10:41am on February 26, 2018, kayi mivedor said…

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