Scot Eisenfelder
  • Chicago, IL
  • United States
  • Affinitiv
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Scot Eisenfelder posted a blog post

Is Your Service Marketing Budget out of Whack?

Is your service marketing budget out of whack? And if so, what’s the right number? There is a clear misalignment between the service department’s contribution to store profits and the investment in service marketing.  According to NADA, service is responsible for 47.3% of dealership gross profits. However, working with dealers…See More

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As a 25+ automotive market veteran I have served as Senior Vice President Strategy as well as CMO at AutoNation, led JM Family’s dealer software business and have overseen product management, strategy and marketing at Reynolds and Reynolds. I thus have hands-on experience and best practices from several invaluable perspectives that I would like to share with dealers, OEMs, resellers and dealers.

Scot Eisenfelder's Blog

Is Your Service Marketing Budget out of Whack?

Posted on October 13, 2017 at 9:30am 0 Comments

Is your service marketing budget out of whack? And if so, …


Maserati North America Selects Affinitiv to Provide Aftersales Marketing Solutions for Maserati LUX Owner Retention Program

Posted on October 9, 2017 at 10:12am 0 Comments

Chicago, IL—October 9, 2017— Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today announced it has been selected by Maserati North America as the exclusive aftersales marketing provider for its LUX owner retention program. The program is designed to bring customers back to Maserati dealerships for service after purchase of a vehicle, continue customer communications with…


The Next Evolution of Social Marketing

Posted on October 6, 2017 at 9:37am 0 Comments

When social media marketing burst on the scene nearly a decade ago, just about every dealership immediately piled onto the bandwagon. We didn't all know exactly what we were doing; we just knew we had to do it because everyone else was doing it.

At the time I was with AutoNation and we spent a lot of…


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Luxury Cars and SUVs Experience Higher Depreciation Rate

Posted by Black Book on October 17, 2017 at 11:34am 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight…


3C's - The Correction (Remedy)

Posted by AWN INC on October 17, 2017 at 11:14am 0 Comments

The information that the technician provides the manufacturer is one of the most vital sources of…


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