Scot Eisenfelder
  • Chicago, IL
  • United States
  • Affinitiv
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Scot Eisenfelder posted a blog post

Affinitiv Introduces Connectiv1, an End-to-End Marketing Platform for Auto Dealers and Manufacturers

Predictive analytics engine allows dealers to leverage their data and conduct multi-channel campaignsdesigned to increase customer retentionChicago, IL—Dec 5, 2017— Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today introduced the Connectiv1 Platform, an end-to-end loyalty marketing solution designed to create connected customers for life.…See More
Dec 5
Scot Eisenfelder posted a blog post

Competing Against Nothing

When asked “who are your competitors in service?” most franchise dealers answer, “independent repair shops,” and state that the focus of that competition is price.    While it is certainly true that most consumers who defect go to independent repair shops -- particularly the large chains, and these shops tend to be less…See More
Nov 29
Scot Eisenfelder posted a blog post

Putting the “R” Back in CRM

Too often, CRM and direct marketing are used interchangeably. In so doing, focus on the “relationship” part of CRM is lost.  I think we can learn a lot about the value of that relationship, and how best to foster it, by thinking about successful personal relationships.  If you expect to build a relationship with consumers,…See More
Nov 16
Scot Eisenfelder posted a blog post

Preparing for Autonomous Vehicles

For many, autonomous vehicles are synonymous with ride sharing and hence reduced fleet size and negative implications for dealership sales and service.   Well, I see the world differently.  I see autonomous vehicles opening new opportunities to expand ownership in under-served segments. I also see likely increases in vehicle…See More
Nov 9
Scot Eisenfelder posted a blog post

Affinitiv CEO Scot Eisenfelder Challenges Auto Dealers That Service Absorption is a Dangerous Number

Auto dealers would be better served if outdated metric was retired and replaced with a focus on service revenue per units-in-operation  Chicago, IL—November 6, 2017— Affinitiv, a leading provider of marketing and technology services to automotive…See More
Nov 6
Scot Eisenfelder posted a blog post

Service Absorption is a Dangerous Number

Service absorption is one of the most frequently cited Fixed Ops metrics at 20-group meetings. While asking the service department to carry store profitability has never been more important, focusing on service absorption as a metric is not only limiting, but dangerous to the long-term.    My primary issue with service…See More
Nov 2
Scot Eisenfelder posted a blog post

“Talking” to Millennials: How to Speak Their Language

I was recently asked my thoughts about reaching the Millennial audience differently.  Anyone with teenagers, like myself, does not need data to know that we are more likely to find them on Snapchat than reading a newspaper.  But it is far too easy to say that digital is our way to reach Millennials. First, not only…See More
Oct 27
Scot Eisenfelder posted a blog post

For Vehicle Service, Luxury is Different!

I’ve had the privilege of working with several leading luxury brands including BMW, Lexus, Porsche, Maserati and Rolls Royce.  From these experiences, I have learned to adjust owner communications to meet the unique needs of these brands and customers.  Following are some tips I have learned over the years form working…See More
Oct 23
Scot Eisenfelder posted a blog post

Is Your Service Marketing Budget out of Whack?

Is your service marketing budget out of whack? And if so, what’s the right number? There is a clear misalignment between the service department’s contribution to store profits and the investment in service marketing.  According to NADA, service is responsible for 47.3% of dealership gross profits. However, working with dealers…See More
Oct 13

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Affinitiv
What is your current position within your organization?
CEO
What is your company website?
http://www.affinitiv.com
What is your Facebook page/URL?
http://www.facebook.com/affinitiv
What is your LinkedIn page/URL?
http://www.linkedin.com/in/scot-eisenfelder-685b8917/
How did you specifically hear about DealerELITE? If referred, who?
From being in the industry.
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
As a 25+ automotive market veteran I have served as Senior Vice President Strategy as well as CMO at AutoNation, led JM Family’s dealer software business and have overseen product management, strategy and marketing at Reynolds and Reynolds. I thus have hands-on experience and best practices from several invaluable perspectives that I would like to share with dealers, OEMs, resellers and dealers.

Scot Eisenfelder's Blog

Affinitiv Introduces Connectiv1, an End-to-End Marketing Platform for Auto Dealers and Manufacturers

Posted on December 5, 2017 at 11:18am 0 Comments

Predictive analytics engine allows dealers to leverage their data and conduct multi-channel campaigns

designed to increase customer retention

Chicago, IL—Dec 5, 2017— Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today introduced the…

Continue

Competing Against Nothing

Posted on November 29, 2017 at 9:17am 0 Comments

When asked who…

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Putting the “R” Back in CRM

Posted on November 16, 2017 at 9:16am 0 Comments

Too often, …

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Preparing for Autonomous Vehicles

Posted on November 9, 2017 at 9:10am 0 Comments

For many, autonomous vehicles are synonymous with ride sharing and hence reduced fleet size…

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