Scot Eisenfelder
  • Chicago, IL
  • United States
  • Affinitiv
Share on Facebook
Share
 

Scot Eisenfelder's Page

Latest Activity

Scot Eisenfelder posted a blog post

Is Facebook Marketing Still a Valuable Strategy? Absolutely.

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers? Until this announcement, Facebook collected data from three sources which it used to accurately target its users with ads. These…See More
Wednesday
Scot Eisenfelder posted a blog post

Yield Management: What We Can Learn From Airlines

If you have flown recently there are two unescapable and related facts: (1) nearly every seat is full and (2) nearly every seat is priced differently. This is because airlines realize that planes taking off with empty seats represents lost revenue that will never come back. Our service bays and technician time are pretty much…See More
Apr 11
Scot Eisenfelder posted a blog post

Searching for Service: Tips for a Successful PPC Campaign

When consumers search for vehicle service options in your area, does your dealership’s website appear on the search engine results page (SERP)? For most dealers, ranking organically for search terms is difficult because their websites are optimized for sales and not necessarily for service. Additionally, it’s difficult to…See More
Apr 4
Scot Eisenfelder's blog post was featured

Service Conquest: Success is in the Data

As new vehicle sales profits become more difficult, it is important to increasingly turn your attention to growing your service business.  Dealers are rightly interested in finding new service customers to replace lost customers. However, service conquest is very difficult because you must overcome three challenges: reaching…See More
Mar 30
Scot Eisenfelder posted a blog post

Service Conquest: Success is in the Data

As new vehicle sales profits become more difficult, it is important to increasingly turn your attention to growing your service business.  Dealers are rightly interested in finding new service customers to replace lost customers. However, service conquest is very difficult because you must overcome three challenges: reaching…See More
Mar 29
Scot Eisenfelder posted a blog post

How to Capture More Service Potential from Current Customers

By many historical measures, service opportunities have never been greater for auto dealers. In the last decade auto sales have boomed, creating an unprecedented service opportunity tailwind for the next decade. More factory scheduled maintenance programs are driving initial service visits. Increased CPO volume has created more…See More
Mar 20
Scot Eisenfelder posted a blog post

Why Omni-Channel Beats Multi-Channel Marketing

Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the two terms, and several reasons why I believe omni-channel marketing is a more effective approach for auto dealers. Years ago, we realized that not all customers can be reached by a…See More
Mar 15
Scot Eisenfelder posted a blog post

Affinitiv Releases Free eBook for Auto Dealers: Why Service Absorption is a Dangerous Number

eBook offers a detailed guide on how to grow service profits using revenue per units-in-operationChicago, IL—March 13, 2018—Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today announced the release of a free eBook for auto dealers, titled Why Service Absorption is a Dangerous Number: An Auto Dealer’s Guide to Growing Service…See More
Mar 13
Scot Eisenfelder posted a blog post

How to Promote Tentpole Events on Facebook

A ‘tentpole’ event at your dealership is one of those big-deal events that you really want to be successful. It could be a sale, holiday event, new product promotion or a community event that you’re sponsoring. Tentpole marketing is a strategy that generates social buzz around your event that drives traffic to your dealership or…See More
Mar 7
Scot Eisenfelder posted a blog post

Variable Pay Plans: Motivators or Impediments?

To manage and motivate their service advisors, most dealers use highly variable pay plans based on gross margin. I believe such plans are counterproductive because they change the service advisor focus away from customer retention and those behaviors required to maximize dollars per units-in-operation. This type of…See More
Feb 26
Scot Eisenfelder posted blog posts
Feb 19
Scot Eisenfelder posted a blog post

An Amazing Business Opportunity That Nobody is Doing

Whenever a need arises in the marketplace, inevitably an entrepreneurial spirit finds a way to fill that need. However, in the last few years there has been a need in the retail automotive industry that nobody seems to be filling. First, some backstory. Auto dealer consolidation is increasing at a significant rate. Between 2014…See More
Feb 12
Scot Eisenfelder posted a blog post

5 Strategies to Increase Auto Group Market Values

Industry consolidation is a trend that will remain strong for some time to come. I get a lot of calls from investors, and one of their most frequent questions is about market capitalization; specifically, why market cap values for large, public auto groups are low (relatively speaking) to other retail models. Carmax, for…See More
Feb 7
Scot Eisenfelder posted a blog post

5 Challenges Dealers Face in Growing Service Profits

To grow profits in today’s automotive environment, many auto dealers are focusing on growing service department revenue. Achieving this goal presents a number of challenges, including: 1) Declining new vehicle sales volumesNADA predicts 2018 new-vehicle sales of 16.7 million units, down 2.3% from 2017. That’s not a huge decline, but…See More
Jan 22
Scot Eisenfelder posted a blog post

Attention Customers…Are You Paying Attention?

One of the biggest marketing challenges is to capture the attention of your intended audience. We are all bombarded with hundreds of marketing messages every day, and to a great degree, we have learned how to “tune out” messages that don’t interest or aren’t relevant to us.How do you get customers to pay attention to your…See More
Jan 15
Scot Eisenfelder posted a blog post

Brand Centric Growth

I once heard influential thinker Michael Porter say that strategy is as much about what you choose not to do, as what you choose to do.  Over time, I have found that, while rewarding, choosing what not to do is far harder. It is always tempting to…See More
Jan 8

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Affinitiv
What is your current position within your organization?
CEO
What is your company website?
http://www.affinitiv.com
What is your Facebook page/URL?
http://www.facebook.com/affinitiv
What is your LinkedIn page/URL?
http://www.linkedin.com/in/scot-eisenfelder-685b8917/
How did you specifically hear about DealerELITE? If referred, who?
From being in the industry.
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
As a 25+ automotive market veteran I have served as Senior Vice President Strategy as well as CMO at AutoNation, led JM Family’s dealer software business and have overseen product management, strategy and marketing at Reynolds and Reynolds. I thus have hands-on experience and best practices from several invaluable perspectives that I would like to share with dealers, OEMs, resellers and dealers.

Scot Eisenfelder's Blog

Is Facebook Marketing Still a Valuable Strategy? Absolutely.

Posted on April 18, 2018 at 9:42am 0 Comments

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers?

 

Until this announcement, Facebook collected data from three sources which it used to accurately target…

Continue

Yield Management: What We Can Learn From Airlines

Posted on April 11, 2018 at 9:53am 0 Comments

If you have flown recently there are two unescapable and related facts: (1) nearly every seat is full and (2) nearly every seat is priced differently. This is because airlines realize that planes taking off with empty seats represents lost revenue that will never come back. Our service bays and technician time are…

Continue

Searching for Service: Tips for a Successful PPC Campaign

Posted on April 4, 2018 at 9:43am 0 Comments

When consumers search for vehicle service options in your area, does your dealership’s website appear on the search engine results page (SERP)? For most dealers, ranking organically for search terms is difficult because their websites are optimized for sales and not necessarily for service. Additionally, it’s…

Continue

Service Conquest: Success is in the Data

Posted on March 29, 2018 at 9:30am 0 Comments

As new vehicle sales profits become more difficult, it is important to increasingly turn your attention to growing your service business.  Dealers are rightly interested in finding new service customers to replace lost customers. However, service conquest is very difficult because you must overcome three challenges:…

Continue

Comment Wall (1 comment)

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

At 10:41am on February 26, 2018, kayi mivedor said…

Good day,

I picked interest on you after going through your short profile and demand it necessary to write you immediately. I have something very vital to disclose to you, but I found it difficult to express myself here, since it's a public site.Could you please get back to me on (kayimivedor@gmail.com) for the full details.

Have a nice day.
Mrs.Kayi

 
 
 

About

DealerELITE created this Ning Network.

Blog Posts

4 Steps to Advertising that Converts

Posted by Steve White on April 23, 2018 at 9:55am 0 Comments

Nowadays, the competition for consumer attention is fierce. Many…

Continue

Plugging In: How Electric Vehicles Could Impact Your Service Department

Posted by Chris Miller on April 23, 2018 at 9:40am 0 Comments

Love him or hate him, Tesla’s Elon Musk is brilliant. As both a…

Continue

Auto/Mate Integrates DMS with Dealer Wizard’s Database Intelligence Solutions for Auto Dealerships

Posted by Mike Esposito on April 23, 2018 at 9:17am 0 Comments

Albany, NY – April 23, 2018​ – Auto/Mate Dealership Systems has integrated its dealership management system (DMS) with Dealer Wizard, a…

Continue

Clean Diesel Vs. Diesel

Posted by PowerFlo Diesel on April 20, 2018 at 8:02am 0 Comments

It’s hard to imagine commerce without diesel fuel. From the ships that carry cargo across the oceans to the trains and trucks that haul those goods to their ultimate destinations, diesel fuel is what makes all of it possible. However, that power…

Continue

de sponsor

Get Newsletter

dE Sponsor

© 2018   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service