Joe Webb's Blog – June 2015 Archive (1)

The Importance of Recon Info

What used car shoppers are looking for most of all is peace of mind. As a dealer, you should be educating your staff, and marketing your vehicles, to deliver that peace of mind. The fact that you spend internal dollars reconditioning trade-ins and from-the-auction inventory should not be withheld from today’s consumers. If anything, sharing this information with them can help improve both your merchandising efforts and customer confidence in their purchase…

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Added by Joe Webb on June 12, 2015 at 4:19pm — No Comments