Your Customers come into your Service Department, once, twice or possibly three times a year, (if they drive a lot of miles!)

It's your ONLY OPPORTUNITY to get face to face with them! 

Let me repeat that...

IT'S THE ONLY OPPORTUNITY YOU MUST GET FACE TO FACE WITH…

Are you executing your processes???

Goal setting for Automotive Salespeople

Are you just training them OR are you developing a culture?

2012 is here……and your dealerships soft little underbelly is showing!!!

It is time to modernize your thinking and TAKE CONTROL!!

The time has come to take control of your dealership, your departments, your data and yourselves!!

It’s time to mold “old school basics” with “new school” tools and…

The holiday season is a great time to combine “giving” and your dealerships social media presence!

While I am sure you and your dealership have your own charities that you give to during the holidays, a sure fire way to expand your social media footprint is to contribute to the charities of your customers!

A great way…

How can you make sure that the processes you have throughout the dealership are executed every time….. and with every customer?

This has been and still remains one of the toughest things to get accomplished in the dealership.

Every dealership throughout the country has their own processes and procedures when it comes to selling and…

There is a rather simple formula when it comes to getting the MAXIMUM return on your investment in Social Media.

It’s so simple…..it might overwhelm you!

And while the formula is simple…..the actual implementation is the hardest part!

The formula???????................”Embrace it”…….

That’s the ENTIRE…

Customer satisfaction and customer retention are paramount for a dealerships long term success!

So…..how can you make sure that your entire team understands this and performs at its highest level??

You HAVE to build a culture!

Here is a link to a blog that I wrote about building a culture:

Are you just training them…

What does it take to succeed in today’s automotive environment?

It takes a strong leader that combines experience, knowledge, determination and a positive attitude to make a huge difference!

It requires the ability to hold everyone in the dealership accountable. Employees need to understand that it is EVERYONES RESPONSILBILITY for the success of the business!

It takes the understanding of technology and how to utilize it to maximize growth and…

I am asking everyone in the DealerElite community for their assistance!

I am looking to make my return to retail with a Dealer or Dealer Group that could use my expertise.

It has been difficult getting my consulting business off the ground. It was much more difficult than I originally thought it would be.

So I am…

Every single time you go to the Doctor’s office, it happens.

They take your “vitals”

They check your pulse, your temperature, your blood pressure and they weigh you.

Your vitals are an indication of how your body is doing “health-wise”.

If any of the “vitals” are outside of the normal parameters, it may…

Today’s customers have access to an abundance of knowledge.

They can get on their computer or smart phone and see what the cost of a New Vehicle is.

They can appraise their own trade.

They can see what the lowest interest rates are.

They can do side by side comparisons with vehicles they are looking…

I know…….it’s a pretty strong title for an article.

BUT….it’s true…..

It pertains to a vast majority of car dealerships around the country!

Your own employees MUST hate doing business with you!

They take their own personal vehicles and get oil changes, tires, tire rotations, alignments,…

Have you ever noticed that the type of vehicle that a person buys reflects their character or lifestyle?

People buy certain vehicles for a reason!

People buy pickup trucks for work or play….and maybe a little of both!

People buy minivans mostly because they have children.

People buy sports cars mostly…

“At first people refuse to believe that a strange new thing can be done.

Then they begin to hope it can be done.

Then they see it can be done.

Then it is done………. and all the world wonders why it was not done centuries…

(Part 4 – Sell them)

In the first part of this 4 part blog, we reviewed how to “assess” what would be your “perfect Pre-owned inventory mix”.

In the second part of this 4 part blog, we reviewed how to “find” your “perfect Pre-owned inventory mix”.

In the third part of this 4 part blog, we reviewed how to…

(Part 3 – Fix them)

In the first part of this 4 part blog, we reviewed how to “assess” what would be your “perfect Pre-owned inventory mix”.

In the second part of this 4 part blog, we reviewed how to “find” your “perfect Pre-owned inventory mix”.

Now that we know what vehicles we are…

(Part 2 – Find them)

In the first part of this 4 part blog, we reviewed how to “assess” what would be your “perfect Pre-owned inventory mix”.

Now that we know what vehicles we are looking for, the next step is “finding” them!

There are many places we can search to find these…

(Part 1 – Assess them)

Pre-Owned vehicles are the life blood of any successful automotive dealership!

For some dealers, that don’t floor plan pre-owned vehicles, this is where a LOT of cash can be found!

So why is it that some dealers feel that the Pre-owned department takes a “back seat” to the New vehicle…