News for the Week of 2.18 

New Twitter Timeline Feature

Twitter users and marketers will be happy to see the latest update, which allows them to view the best Tweets first.  Most Twitter users follow hundreds, if not thousands of people, and this enhancement…

News for the Week of 2.4 

Snapchat Add Me URLs

Snapchat recently rolled out Add Me URLs to make adding people even easier. Users are now able to copy their own unique URLs and instantly share them via apps like Twitter, as well as add them in places like signatures.  When the URL is…

Give Dealership Professionals the Tools They Need to Succeed

You’ve worked hard to ensure you have the best professionals in the business working at your dealership, so it makes sense that you’ll continue working hard to give them the edge they need when it comes to connecting with shoppers, creating relationships, and boosting sales.  But things move quickly…

News for the Week of 1.27 

Periscope Broadcasts Live on Twitter

A brand-new functionality that’s initially rolling out for iOS, Twitter is now making it possible for users to watch Periscope video broadcasts without leaving the…

A Growing Generation 

As Generation Z grows into a larger-purchase generation, it’s important for your dealership to take notice of the ways this younger generation of shoppers prefers to tackle the marketplace. The way they shop, research, and connect with businesses will affect the way your dealership chooses to communicate with and market to them.…

Utilizing New Year Trends and Tools 

After reading Social Media Shake-Up: Part I, you’ve learned about the social media platforms and trends expected to dominate the 2016 market. Part II will give you insights regarding how competitive…

News for the Week of 1.13 

Twitter Conversational Ads 

Twitter recently introduced conversational ads to make it easier for consumers to engage with and spread brand messages.  Giving advertisers an even more powerful way to spread their influence across social media,…

What’s New & What’s Staying the Same in 2016 

Each year there are shifts and updates in social media. One minute, a platform is the hottest new thing around, and the next, it’s been deleted off everyone’s smartphones and a new one’s taken its place.  In 2016, it’s important your dealership stay on top of the latest trends and consumer insights in order to…

We’re millennials, and we have the world at our fingertips, quite literally. We’re not great at waiting for anything, and if we don’t have to, we won’t. We like to keep our options open, and we’re not afraid to explore new brands, updated styles, and fresh trends; and we’ll always find what works best for us.  We love to be involved, and we love to be…

Who are You Speaking To? 

Internet users, marketers, and the consumer industry are overwhelmed when it comes to the number of social media platforms available to them today.  There is a seemingly endless number of outlets and websites consumers visit to interact and get their information, and it’s important for dealerships to know who they’re…

News for the Week of 1.6 

Pinterest Privacy Policy

Pinterest recently updated its privacy policy in order to make the user experience feel more personalized and be more useful.  Users can now connect their Pinterest accounts to different apps to Pin…

Most of the time, businesses wrongfully perceive the concept of creating a “Personal Brand at Work” to be self-serving for the employee and not having any form of positive outcome for the business. But the reality is there is no downside to having employees who are positively representing themselves to the world around them. When the words “personal brand” are brought up, characteristics such as self-awareness, willingness to improve themselves, and presenting themselves in a fun and…

News for the Week of 12.30 

Google 360-Degree Storytelling on YouTube

Storytelling is BIG and YouTube doesn't plan on missing out. Google Spotlight Stories are now available for select Android users on the YouTube app, bringing an in-the-moment, virtual reality feature to users. Now,…

What’s the Difference for Your Dealership? 

Ever wonder about the difference between your CEM and CRM?  What are the specifics of each, and how do they benefit your dealership—both individually and when strategically positioned to work together?  At first glance, it’s easy to think they’re synonymous, and while they have overlapping features, there are definitive…

Facebook Reviews Matter

Look out, Yelp.  Facebook has joined the latest list of sites vying for consumer attention when it comes to user reviews and ratings.  With its recently-launched Best Professional Services site, it joins a crowded market that caters to local businesses and organizations seeking…

Creating Original Content for Your Social Media Platforms

There’s no denying auto dealerships have traditional marketing channels down to a science, but modern consumers find every way they can to skip over ads. In response to this problem, content marketing has become one of the most successful ways to engage consumers across the internet and social…

The automotive industry has seen an influx in sales stemming from online traffic over the last few years, and consumers are not letting this trend die down any time soon. Dealerships that take to heart customers’ demands in the online realm will boost their bottom line by integrating live chat software on their sites and utilizing responsive website…

It's the Holiday Season

The holiday season makes it the perfect time for your dealership to join in the spirit, get customers excited, and make sure you’re the go-to destination for their holiday car shopping.  Not only are consumers looking for big-ticket items like vehicles, but they’re also on the lookout for stocking stuffers like service gift certificates, oil…

Virtual Reality 

The car-shopping journey has become primarily virtual. Consumers now do most of their research online and learn about dealerships via the internet, and in turn, 70% of the buyer journey is complete before shoppers even…

Consumer Experience Meets Technology 

Consumers are continuously putting information and data about themselves into the online world, and in order to take your dealership to the next level, it’s important to focus on what’s being said.  Creating a positive overall customer experience is integral to the success of your dealership, and that begins where shoppers are…