Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced a joint study with research firm, Ipsos: “Today’s Auto Buyer and the Digital Retailing Experience." The report looks at points of view of both the consumer and the dealer to better understand the shopping journey, and how and where digital and mobile strategies have changed the consideration, negotiation, and buying processes. While recognizing that the car-buying process…

Several Brands Increase Lease Prices by up to 54% on Vehicles of All Sizes as New Model-Year Units Enter Showroom; Interest Rate Hikes Take Effect

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of August.  Several automotive brands significantly raised prices on lease deals for mid-size and full-size cars, as well as pickups and SUVs. With rising interest rates on new vehicles…

The latest auto credit trends as reported by Equifax through May 2018 :

Total outstanding auto portfolio balance is now 1.27T (passed 1 ¼-mark). 

Auto Loan Originations Observations through May 2018 reported as of July 2018:

• 10.2 million auto loans, totaling $230.6 billion, have been originated year-to-date. This is a 1.1% increase in accounts and a 3.2% increase in balances over this time last year. Auto loans represent 85.9% of…

Lease Approval Ratings in August Reach Their Highest Number Yet for 2018

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72.6% approval rate in August, a rise from the July rate of 71.2%.

August experienced a higher number of applicants with qualifications that led to more approvals for taking over another person’s lease contract during the month. August saw a slight increase in approval ratings from August…

Innovative Marketing and Media Join Together With Data-Driven Approach to Car Shopping

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced an exclusive ad sales representation agreement with iSeeCars as its newest publishing partner. iSeeCars is a rapidly expanding car-shopping marketplace with broad coverage of more than four million new and used vehicles for sale.

Based…

Following are the latest brand shopping insights from Jumpstart Automotive Media, which tracks millions of consumer shopping patterns each month. Here are some interesting data points from their most recent report:

• Subaru had the most July growth in brand interest (+9%) compared with June among top 10 brands, now ranking 9^th. The Crosstrek contributed to its growth (+18% in the Subcompact SUV/CUV segment) and the Ascent is gaining interest (new launch) with 31% growth…

Car Enthusiasts Also Weigh in On Topics Like National Anthem Debate, Loss of Interest in Football, and Vehicle Subscription Services

Swapalease.com, the nation’s largest car lease marketplace, unveiled today results from its fourth annual “NFL and Cars” survey, offering predictions car enthusiasts have on the upcoming NFL season, and ranking which types of cars remind them of NFL franchises.

While the majority of those polled said the New York Giants (10.8%) are their…

 Search Traffic on Secondary Market Jumps; Shoppers Seeking Alternate Options From Fewer OEM Incentive Offers

CINCINNATI, OHIO (August 16, 2018) – Swapalease.com, the nation’s largest car lease marketplace, announced today its latest lease trends report with highlights from the second quarter of 2018. According to the report, brands such as Buick (6%), Volkswagen (6%), Infiniti (9%) and Hyundai (5%) saw increases in search traffic compared to the…

Swapalease.com Analyzed The Most Comfortable and Practical Vehicles for Football Season

Cincinnati, OH (August 13, ,2018) Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “top vehicles for tailgate season” based on an analysis of its automotive customer advisor team. Swapalease.com advisors analyzed a variety of vehicles from all brands, and collectively selected five vehicles they believe are the most…

Equifax has named Jennifer (Jenn) Reid its Vice President – Automotive Marketing & Strategy Lead – U.S. Information Solutions (USIS). In this role, Reid will be responsible for the development of Equifax’s automotive growth strategies, as well as overseeing specific marketing plans and initiatives. This includes understanding competitive automotive industry market dynamics and trends, key customer insights, new product…

Courtesy of Jumpstart Automotive Media's shopper insights team, below are some highlights of automotive brands that are capturing the attention of automotive shoppers this summer. "Everybody in America knows that trucks and utilities are hot currently, but the following brands and vehicles can help answer specifically what the American shopper wants to drive next," said Colin Thomas, senior analyst, strategic insights at Jumpstart. "Jeep has…

Courtesy of Jumpstart Automotive Media's shopper insights team, below are some highlights of automotive brands that are capturing the attention of automotive shoppers this summer. "Everybody in America knows that trucks and utilities are hot currently, but the following brands and vehicles can help answer specifically what the American shopper wants to drive next," said Colin Thomas, senior analyst, strategic insights at Jumpstart. "Jeep has…

Auto Loan Originations Observations through April 2018 reported as of June 2018:

• 7.96 million auto loans, totaling $179.7 billion, have been originated year-to-date. This is a 0.3% increase in accounts and a 2.7% increase in balances over this time last year. Auto loans represent 85.8% of all auto account originations and 89.4% of auto origination balances YTD.
• 1.841 million auto loans have been originated YTD to consumers with a VantageScore® 3.0…

University students are leasing short-term vehicles to meet their transportation needs for college

With hefty tuition prices rising each and every year, college students and their parents brace themselves for college expenses. Outstanding Federal loan debt has reached almost 1.4 trillion dollars, the…

Users Voted on What They Believe are the Most Comfortable Vehicles for Glamorous Camping

Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “best trucks and SUVs for glamping.” Swapalease collected data from users in top travel markets on which vehicles they believe are most comfortable for luxurious camping. New model leased vehicles provide top technology features and extra comfort.  Swapalease users want to…

• 49% of dealers expect customer traffic to increase over the next quarter.
• Dealers are encouraged to get more creative with preapprovals and credit checks as they remain a critical component of the automotive shopping process.
• Equifax found in a recent study that 52% of prospective purchasers have undergone a credit check, while just 15% have the intention of getting pre-approval on their desired vehicle. Even more interesting, nearly a third (32%) said they do not…

Several Brands Continue to Offer Discounts on New Truck and SUV Leases Following July 4^th Holiday Weekend

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of July.  Several automotive brands offered discounts on trucks and SUV’s entering into the month of July, while many small to mid-size vehicles either increased or retained their current…

Secondary Marketplace Activity Picks Up With Shoppers Looking to Avoid Dealer Down Payments

 Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.4% approval rate entering July, relatively unchanged but up slightly from the 67.9% mark registered in May.

Even though lease origination activity at dealerships has been down slightly in 2018, lease takeover activity has remained healthy,…

Subprime auto loan volume and market share has continued to decline this year, illustrating that auto lenders may be tightening lending standards. As lenders consider which loans to approve, they should use analytic tools that widen their opportunities and better understand which dealers offer the best potential for their book of business.

According To Most Recent Equifax Data on Subprime Activity:

--871,900 auto loans and leases have been originated YTD to…

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, has new insights into the top fastest growing brands during the month of May. Jumpstart looked at which brands saw the largest increase in shopper interest and searches across its network of publishing sites. See below for trend data.

Top 5 fastest growing brands in May (vs. April):

Porsche: +19%

Fiat: +18%

Maserati: +16%

BMW: +14%

MINI:…