First Class Educators (FCE) has agreed to sponsor two Scholarship Awards for selected dealerELITE members. Shown below are the details, terms and conditions.

1. Scholarship Request Submissions MUST be from a car dealer, dealership…

I had an article published in the January issue of Dealer Marketing Magazine which has generated several emails, phone calls and text messages to me by dealerELITE members.  I thought it would be appropriate to post the original, unedited version of the article I wrote, which was cut down quite a bit to fit in the space allocated by the magazine. So here it is, a story about a leader in the auto industry who had a big and lasting impact on me when I was in my early…