Paul Machin's Blog – January 2014 Archive (3)

FTC is making some serious noise on Deceptive Advertising. Are you in the crosshairs?

Read our blogOperation Steer Clear put out by the FTC.

     Last year I warned about the shot across the bow of our industry from the FTC. For the first time in decades, the FTC brought 5 dealers to account for their alleged deceptive advertising practices. Each dealer became saddled with painful consent decrees. Which is a way of saying. OK, I…

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Added by Paul Machin on January 14, 2014 at 9:33am — No Comments

You Advertise the way you sell- It is long past time to change your sales process

BAU (Business As Usual) Costs more dealers tens of thousands while many wait for prosecution.

Are you ready for Caveat Venditor?

Added by Paul Machin on January 11, 2014 at 12:31pm — No Comments

What is the CFPB and a Fair Lending Policy?

Hello Friends, 

     It’s been awhile. I had to take some time away to assist in an explosive expansion of my company. As a part of that explosion, I recruited people I knew from the business.  In doing so, I always ask, “Who is your Compliance officer?” The most common answer is “I don’t have one”, or “My F&I manager” or “My (You fill in the blank)”.



Why is this significant for 2014?



One acronym – CFPB. If I need to explain what that means then maybe you…

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Added by Paul Machin on January 11, 2014 at 12:18pm — No Comments

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