Regardless of the vendor marketing slants regarding social media and digital marketing, it is clear that the automotive industry needs to invest in educating their employees on digital marketing. Dealer principals and executives must be able to lead their dealership in the digital age.

Equally as important is the need to attract the next generation of automotive sales and marketing professionals. Most billion dollar industries have established Internships and educational programs for skills enhancement. Somehow many car dealers never got that memo.

April Conference For Education

The  Automotive Marketing Boot Camp is scheduled April 16-18th in Orlando.  Dealer principals attend 20 Group meetings 3-4 times a year. However, the front lines eCommerce Directors and Internet Sales Teams rarely get the opportunity to learn from their peers and attend educational events. This has to change.

Boot Camp Speakers & Topics

PCG has responded to feedback from our February Digital Marketing Strategies Conference in Napa Valley and we will be have beginner and experienced tracks for the Boot Camp workshops.

This will allow everyone to find courses that address their current education levels and experience. A full grid of classes will be posted shortly.

Confirmed Boot Camp speakers and educators include:

• Rob Fontano – eCommerce Director at Marazzi Motors
• Erin Touponse – Director of Communications for the Harte Auto Group
• Tracy Myers – Owner Frank Myers AutoMaxx
• JD Rucker, Director of New Media at TK Carsites
• Paul Potraz- COO of Potratz Advertising
• Andrew DiFeo – GM at  Hyundai of St. Augustine
• Timothy Martell – Internet Director Albrecht Auto Group
• Hagen Durant – Dealer Principal Classic Chevy of Grapevine
• Eric Miltsch – eCommerce and Social Media Director Auction USA
• Jerry Thibeau – CEO of Phoneup Ninjas
• Alex Snyder – Product Development at Dealer.com
• Brian Pasch, CEO of PCG Digital Marketing
• Jeff Kershner- Director of Marketing Younger Motor Cars
• Glenn Pasch, COO of PCG Digital Marketing
• Gary May, CEO of IM@CS
• Christy Roman, CEO of Now Marketplace
• Keith Shetterly – Automotive Industry Consultant
• Matt Murray, Director of Digital Marketing at Dealer.com
• Sean Wolfington, Partner Tier 10 Marketing
• AJ LeBlanc – Co-Founder of CAR-MERCIAL

• Google Places Optimization & Local Search
• Google Adwords Management & Landing Page Design
• Lead Management Strategies & BDC Management
• Winning CRM Strategies and Processes
• Internet Sales Management and Compensation Models
• Social Media Marketing and Monitoring
• Inbound and Outbound Phone Skills
• Facebook Fan Page Setup and Marketing
• Innovative Automotive Advertising Strategies
• Digital Display Advertising and Remarketing
• Video SEO Techniques To Gain Marketshare
• 7 Keys to True ROI in Automotive Social Media
• Creating effective marketing pages for your website and microsites
• Creating The Ideal Customer Experience
• Creating and effective Reputation Management Process
• Understanding Website Analytics

Additional classes will be announced when the final class grid is published. The Automotive Marketing Boot Camp offers incredible value with outstanding education, networking, and your meals included. I hope you can attend the Boot Camp as well as the 10th Digital Dealer Conference.

Do let your competitors be the only ones investing in the future!