Many car dealerships understand and appreciate the ability to track the success of their marketing campaigns, particularly monthly specials.  The problem: they just don’t do it!  Data suggests ‘Specials’ is the most clicked on link on a dealership website.  Car Dealers simply cannot afford to ignore their specials.

Make sure your website provider offers a solution that is not only user-friendly, but also allows changes to be made very quickly, in some cases just a few seconds.  This functionality can apply to vehicle offers or service specials which can be equally as important when it comes to driving store traffic. 

The ultimate goal is to convert lookers into leads and leads into sales.  Having compelling and relevant Specials provides the best opportunity to begin this cycle.

Finally, it is important the sales staff is aware and versed in the various specials being promoted.  This will simply add continuity to the process and eliminate any element of surprise.

Simple solution. Measurable impact.

 For more information go to www.Dealerpeak.com