Automotive Dealership Marketing Budgets - KPI Cafe Episode 1

If current events have you feeling like Jan from the Brady Bunch -- Corona, Corona, Corona! -- then you need a coffee break from the news and your typical social media feed.

Let's dive into some budgeting! Our CEO Dave Spannhake was the Marketing Director for a 33-store group in Raleigh, NC. While this episode of the KPI Cafe isn't about pandemic budgeting, it does offer relevant insights for efficiencies and allocation that can help your bottom line.

—— Topics Covered ——

Understanding stimulus & intent marketing (2:15)

Breaking down data in the automotive space (3:30)

Marketing budget benchmarks in the auto industry (4:45)

Actionable tips to implement on your site now (7:30)

Current spending habits of automotive dealerships (10:00)

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