Penske Automotive Launches PenskeCars.com

Consumers may view and compare nearly 25,000 vehicles and over 40 brands

Bloomfield Hills, MI (Oct. 18, 2010) - Penske Automotive Group (NYSE:PAG) has launched several e-commerce initiatives, including PenskeCars.com, which allows consumers to view and compare nearly 25,000 new, certified and pre-owned vehicles representing more than 40 brands located at Penske Automotive Group retailers across the country. This new site also provides consumers a simple method to schedule maintenance and repair services at their local Penske Automotive dealership

Penskecars.com offers complete vehicle information, including photos, videos, and Carfax history reports for pre-owned vehicles, warranties, and online service appointment scheduling. “We encourage our current and prospective customers to visit PenskeCars.com”, said Roger Penske, Chairman of Penske Automotive Group. “We have dedicated professionals that will provide a customer friendly experience with the convenience of nationwide door-to-door delivery.”

PenskeCars.com is integrated with the top social networks so consumers can easily interact and connect with each other while sharing news, events, photos, videos and promotions from all of the company’s dealerships in the United States. Penske Automotive’s Social Media sites are as follows:

· Facebook.com/PenskeCars

· Twitter.com/PenskeCarsCorp

· PenskeSocial.com

The company’s relationship with Penske Racing and Team Penske provides consumers who access these social media sites the ability to enter to win a VIP Penske Racing Experience at the Phoenix International Raceway on Saturday and Sunday February 26^th and 27^th, or a DROID X Smart phone powered by Verizon.

ABOUT PENSKE AUTOMOTIVE GROUP

Penske Automotive Group, Inc.(NYSE: PAG), headquartered in Bloomfield Hills, Michigan, operates 325 retail automotive franchises, representing 40 different brands and 25 collision repair centers. Penske Automotive, which sells new and previously owned vehicles, finance and insurance products and replacement parts, and offers maintenance and repair services on all brands it represents, has 173 franchises in 17 states and Puerto Rico and 152 franchises located outside the United States, primarily in the United Kingdom.

Consumers may view and compare nearly 25,000 vehicles and over 40 brands

Bloomfield Hills, MI (Oct. 18, 2010) - Penske Automotive Group (NYSE:PAG) has launched several e-commerce initiatives, including PenskeCars.com, which allows consumers to view and compare nearly 25,000 new, certified and pre-owned vehicles representing more than 40 brands located at Penske Automotive Group retailers across the country. This new site also provides consumers a simple method to schedule maintenance and repair services at their local Penske Automotive dealership

Penskecars.com offers complete vehicle information, including photos, videos, and Carfax history reports for pre-owned vehicles, warranties, and online service appointment scheduling. “We encourage our current and prospective customers to visit PenskeCars.com”, said Roger Penske, Chairman of Penske Automotive Group. “We have dedicated professionals that will provide a customer friendly experience with the convenience of nationwide door-to-door delivery.”

PenskeCars.com is integrated with the top social networks so consumers can easily interact and connect with each other while sharing news, events, photos, videos and promotions from all of the company’s dealerships in the United States. Penske Automotive’s Social Media sites are as follows:

· Facebook.com/PenskeCars

· Twitter.com/PenskeCarsCorp

· PenskeSocial.com

The company’s relationship with Penske Racing and Team Penske provides consumers who access these social media sites the ability to enter to win a VIP Penske Racing Experience at the Phoenix International Raceway on Saturday and Sunday February 26^th and 27^th, or a DROID X Smart phone powered by Verizon.

ABOUT PENSKE AUTOMOTIVE GROUP

Penske Automotive Group, Inc.(NYSE: PAG), headquartered in Bloomfield Hills, Michigan, operates 325 retail automotive franchises, representing 40 different brands and 25 collision repair centers. Penske Automotive, which sells new and previously owned vehicles, finance and insurance products and replacement parts, and offers maintenance and repair services on all brands it represents, has 173 franchises in 17 states and Puerto Rico and 152 franchises located outside the United States, primarily in the United Kingdom.

dealerElite data:

WWW.Tier10Marketing.com created and implemented the marketing strategy with Penske. "Penske is always innovating and Blazing the trails for other dealers to follow and penskecar.com and penskesocial.com is another example of their leadership, Penske is using our new viral social contest engine to give customers 3 additional entries to win a VIP Penske Racing Experience and a google droid phone if they share the contest with their facebook friends, Twitter followers and their entire email database," said Sean Wolfington,CEO of www.Tier10Marketing.com