Small businesses and owners SHOULD understand the importance of branding! What is branding? It is everything your company does or doesn’t do. Influenced, evaluated, judged, compared in the minds of your audience every given moment of the day. This DOES NOT mean that your spending budget needs to double, or you need to get a second mortgage on your home. How about offering the BEST, most Exceptional,  Unforgettable customer experience with some outstanding character? Not just be the EXPERT on your product , brand and store ; but be the EXPERT that teaches the expert on the untouchables of relationship  selling focused on Kick Ass Customer service !! Just saying -