Cracking the sales code: it’s an enigma that keeps sales leaders, general managers, and dealership owners puzzling over tactics month after month. When sales numbers dip, you know it’s time to rethink your strategy. But the story of missed monthly targets is more than just the numbers.
Every dealership leader knows that training is the key to effective sales. For every missed target, there’s a diligent sales team member who can learn from it. If you’re grappling with how to help your team succeed, these car salesman training tips will equip you with proven strategies that can be put into practice in any sales department, any time.
We’re breaking down two crucial training pillars: masterful communication and smart goal-setting. This duo not only teaches your sales team how to sell, but gives them valuable insight into the role they play in your overall sales strategy.
Whether your team is talking with customers via phone, email, or in person, they must be communication experts. Great salespeople engage every customer at the same level with the right script for the occasion. They’re not winging it; they’re like stage actors who have learned their lines. And while any good script allows for some improvisation through an associate’s natural sales skill, they’re never left without an effective answer for a customer’s needs.
However, even the best scripts require solid coaching to land. Here are some of the nuances that make the difference when you’re training salespeople for communication success:
These car salesman training tips can boost the communication skills of your team, laying a firm foundation for hitting monthly targets. By focusing training on key content and messaging, providing guidance for a conversational and personalized approach, and making interactions more consistent, scripts empower sales associates with the tools they need to deliver consistent results.
Sales goals are often the driving force behind a team member’s motivation. They make a sale to earn commission and salary. But while earning money is an incentive, it doesn’t necessarily instill pride in your team. Clear, actionable goals are a guiding light for your salespeople, giving them concrete milestones to tackle and tangible achievements they can feel good about.
Here’s how thoughtfully structuring your crew’s goals can keep everyone engaged and confident they can meet expectations:
These car salesman training tips will launch your team toward success, but only regular coaching can affirm their goals and urge them toward communication mastery. Phone Ninjas provides a tailored coaching program to help your team perfect their phone sales game.
From bespoke scripts to regular reviews, our comprehensive approach to sales training boosts revenue and maximizes consistency. Phone Ninjas’ unique Active Coaching system isn’t a fire-and-forget affair. Instead, we use weekly, bite-sized coaching sessions that keep your sales team’s heads in the game. Schedule a demo now to learn how we can drive better monthly sales for your dealership!