Cliff Notes Training on Digital and Social Media for Dealers - AIP Starts November 7th

I don't think I will find an argument for readers that the marketing and compliance knowledge needed to operate a dealership profitability has been increasing exponentially. The challenge for Dealer Principals and General Managers is how to best keep up with the changes in our industry.

Executives need to be able to have productive conversations with vendor partners which in turn will allow them to make sound decisions on social media, digital marketing, video marketing, reputation management, and SEO/SEM.

We all know that Dealer Principals, General Managers, and Sales Managers have enough on their plate and getting them out of the dealership for training can be a challenge. Add the fact that some people are just incapable of sitting in long classes. Excuses aside, dealership executives need a way to get the "Cliff Notes" of today's marketing knowledge.

Automotive Internet Program (AIP) - November 7th

First Class Educators is offering their popular AIP training starting November 7th which is an ideal solution for anyone in the dealership needing a broad base "update" on today's Internet strategies, social media engagement, and mobile technology.

The AIP is a 10-week program, that consists of ONE live webinar a week. The webinars are held every Wednesday and they are 60 minutes long. (Perfect for anyone with ADD) The AIP also have online training materials and homework to reinforce the live training.

I will be teaching one of the 10 week courses.

The feedback from past AIP graduates has been nothing less that high marks. The 10 webinar topics are listed below, so you can clearly see that value and relevance of the training that will be provided by industry experts.

AIP Webinar Schedule - Starts November 7th

Week 1: Introduction & SEO Basics
This class introduces the program and the schedule and discusses some fundamental terminology to start the course.

Week 2: SEO Strategies
A crash course in SEO for beginners and those looking to get the latest best practices from Google.

Week 3: Creating & Setting Up Your WordPress blog
Discover how to set up your own WordPress website so that you can begin attracting visitors by blogging.

Week 4: Writing Your Blog
Learn content marketing basics and the technical steps required to publish blogs on WordPress.

Week 5: Social & Sharing
Take a journey through the ever-changing social media landscape and learn best practices for sharing content with prospects and fans.

Week 6: Midterm & Introduction to Paid Search
Test your knowledge from the first half of the program and jump headfirst into the world of paid search and digital advertising.

Week 7: Video Basics & Optimization
Understand the growing importance of video in digital marketing while learning how to film, edit and optimize your videos.

Week 8: Mobile Websites
Learn how to identify if your site is mobile and why you should consider creating mobile friendly content for smart phones and tablets.

Week 9: Branding & IRM
See how building and maintaining a positive reputation online can help you establish your brand and differentiate from your competitors.

Week 10: Measuring Your Results
In this final session, learn some of the most valuable online marketing metrics and take a look at some free tools that can help you measure your success.

Get Your Team Registered Today

The AIP's 10-week education program is also video recorded, so if you miss one class, you can always catch-up when you have time. Registration is $495 per person, and discounts are given for dealers signing up more than 4 or more people.

To register, call Carrie Hemphill at 908-601-6475 or you can register online by visiting: http://www.automotiveinternetprogram.com

To see the list of instructors, visit this link: AIP Instructors

Get someone from the dealership registered because this knowledge is so important for today's dealership operations. get the knowledge you need to empower your employees, at a very affordable cost.