Pre- and post-purchase analytics are the key to cracking the code for selling to your #1 buyer: women. Women are buying 45% of all vehicles today, which translates to 819 total vehicles per year at an average new car dealership. Yet most business leaders still don’t celebrate this market, nor do they undertake mining data to advertise and sell directly to women.
Understanding why women buy or don’t buy from a particular dealership or sales advisor can be a game-changer for your dealership.
Now, executives can get direct feedback from their own women consumers and guests to understand their experience. Over 90% of women who write reviews on Women-Drivers.com opt into a proprietary 25-question survey in one of 3 areas: buying, shopping, and the service drive. These qualified insights take the guesswork out of marketing and allow dealers to improve and fine-tune sales techniques.
The WSI® Dealer Report allows astute general sales managers to channel the voice and collective feedback of their own women customers to help improve perception, process, and messaging. The chronicled findings fundamentally enable these leaders to become ambassadors for positive change and increase sales to this buying segment.
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