Content marketing helps your dealership turn consumers into customers. Content answers the questions shoppers ask, connects consumers to your dealership brand story and reveals the ways your dealership works to make one of the largest purchases a consumer makes easier to manage. One of the first and most important things your dealership needs to do when it comes to content marketing that works, is to create a plan. As previously mentioned in part one, finding your target audience and content mapping work together to form the foundation that will put you on the right path.
Content marketing is a broadly-used term, but for the purposes of your dealership, its helpful to view content marketing as the best strategy for keeping brand top of mind in and adding value through sharing valuable information across your various marketing channels. Consumers are hungry for relevant, new and exciting content, and if you are able to provide them with unique posts that answer their questions, you’ll be making successful strides toward building your customer base. Position your dealership as a brand leader by posting useful, compelling content; and you’ll see consumers come back to you for more of the same.
Why Is Content Marketing Important?
According to the CAM Foundation, the most commercially important digital marketing trend for 2015 is content marketing, beating out all other digital marketing by over twice their percentages. Three in 4 marketers cited compelling content as driving social media campaigns and factoring into closing sales. Content marketing is a big deal for your dealership to say the least.
Creating the correct content and marketing it well makes a big difference in your dealership’s business and sales. Leads made through employee social marketing convert 7x more often than other leads, and over 77% of buyers are more likely to buy from a company whose CEO uses social media. Knowing where to market your content—and to whom—is crucial to growing your dealership and gaining attention.
When it comes to content marketing, some simple yet important tips and tricks will give your dealership an edge:
It’s important to take full advantage of all the platforms consumers are constantly engaging in. Creating a presence, brand, and content for your available outlets and maintaining a constant stream of interaction and information will get your business noticed by consumers.
Social media is the major source for content marketing in most businesses, dealerships included, and several statistics show why social media outlets are so important. Check out a few quick facts if you still need to be convinced of the power of social media when it comes to propelling your dealership’s brand forward:
The social media outlets and social platforms available are plenty, but some of the major ways used to connect and relay information are blogs, podcasts, eBooks, guides, case studies, websites, apps, Facebook, Twitter, Pinterest, Instagram, LinkedIn, Snapchat, Periscope, and Flickr. It’s best to know your business and market your content on the outlets that fit your brand and target audience best. Take time to do your homework and truly get to know your audience so you’re able to reach them on the channels most likely to resonate within their demographic. Remember, quality and consistency are important, so have your dealership begin with a few sites it can faithfully maintain and focus on providing the content your consumers crave on a regular basis.