Have you ever wondered where Google gets some of the photos that is uses to display on Google+ Local?

When business listings were managed under "Google Places," it was very common for a dealer to call me in a panic because unprofessional photos were showing on their places page.

I recently received some clarification on this matter, and the solution requires another process that dealers should put into place.  

Dealers will now need to update their Google+ Local directory listing on a regular basis.

Refresh Content Pages on a Weekly Basis

Here is what I recommend:

• Refreshing pages weekly (adding/changing content or simply logging in and hitting 'edit' and then 'submit' (without making changes) will tell Google that the business owner is keeping the content on the page fresh.
• Refreshing pages weekly will help to ensure user generated content does not appear on the Google+ Local page.
• Make sure you click on the "Photos" button and maximize the visual content.
• You can add 5 photos and 5 videos; use ALL of these marketing opportunities.

Don't Get Stale

You may have thought that Google+ Local was a "set it and forget it" advertising tool, but that is not the case.  For many dealers, they are looking at their Google+ Local listing on a regular basis anyway to review the comments and reviews that were posted.

So now, when your team is reviewing the listing, consider:

• Adding a recent delivery photo with happy customers smiling in front of their vehicle.
• Add a recent customer testimonial video or promotional video.
• Update the 30-day special text that appears on the listing.
• Consider updating your coupon offer.

By keeping your Google+ Local up to date, your are signaling to Google+ that the content is accurate and fresh.  That is a good investment.

Google+ Deep Dive Strategy Session

If you would like to learn all my latest strategies for Google+ and Google+ Local for SEO, Social, and Digital Marketing, I encourage you to join me on August 2nd for the Automotive News Webinar that I will be conducting.

You can register on this link:  http://bit.ly/GooglePlusPasch

I hope you enjoyed this Google+ tip.  Please share it with your network on Google+, Twitter, and Facebook and I hope to see you on August 2nd.

Brian

Brian Pasch,CEO

PCG Consulting

732.672.2356