Over the past two months David Lewis and Associates has had their grand opening of their new state of the art training center.  Now I finally have a moment to sit back and reflect on the successes of this event and what it means.  I smiled recalling a sales associate who had attended the DLA Advanced Sales course requesting that we provide hot sauce at our cafe bar.  As he put it," Everything tastes better with hot sauce!"

 

This got me thinking...

 

I take pride in my extensive history as a service provider, and I am often dismayed by the lack of customer service within the establishments with whom I have conducted business.  If you have ever assumed an automotive dealership was only a retail driven store, you would have been incorrect. Then again, perhaps you have never gave it any thought in the first place.

 

This is where most retail professionals miss an obvious opportunity. The service portion of a dealership is not exclusive to the service department. As dealers and service providers we need to expand on the definition of an automotive service department to include more than just the maintenance of our customer's vehicles.

 

The relationship between buyer and sales professional does not end with the closing of the deal. The true relationship begins the moment your customer seeks you out on the internet, takes their time to call you, and then comes to your place of business to make the initial purchase.

 

How are you adding value to your prospective customer’s experience?

 

Being proactive is a step in the right direction to elevate the heat in your sales and service process and productively engage with your customers during all phases of their buying experience.!

Views: 85

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

dE Sponsor

Latest Activity

Tony Provost posted a video
9 hours ago
Black Book posted a blog post

Broad Declines in the Market

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car…See More
13 hours ago
Jim Flint posted a blog post
15 hours ago
Bill Wittenmyer posted a video

Witt's Wise Words: Does Your Team Understand Your Goals?

VP of Sales, CDK Global, Bill Wittenmyer explains the importance of communicating your goals effectively to your team in this episode of Witt's Wise Words.
yesterday
Mike Esposito posted a blog post

Auto/Mate Announces West Coast Expansion

New customer support and installation teams in Arizona will accommodate growing demand from auto…See More
yesterday
Scot Eisenfelder posted a blog post

Affinitiv CEO Scot Eisenfelder Shines Spotlight on 5 Industry Disruptors Affecting Auto Dealers in 2019

Chicago, IL- January 14, 2018- Affinitiv CEO Scot Eisenfelder is shining a spotlight on five…See More
yesterday
John Sternal posted a blog post

Lease Credit Approval Rates Rise to 71.4% to Close Out 2018

Lease Approval Ratings in December Reach Their Highest Number Since AugustSwapalease.com, the…See More
yesterday
Tony Provost posted a video
Sunday

de sponsor

Get Newsletter

dE Sponsor

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service