How Do I Stack Up to My Competition? - Session at Digital Dealer

This session presents an opportunity to learn how your dealership performs against industry averages in SEP, PPC, and social media, as well as how to use data to increase traffic and conversions. It does so by posing two important questions that most dealership owners, general managers, and marketers need to answer:
  1. What is the competition doing?
  2. How can data be used to increase shoppers?
Our CEO Dave Spannhake will dive into the data science to share a number of features about the current automotive marketing landscape that will help set up expectations for the results you should achieve. He'll leverage data from a national network of dealers to analyze the best-performing, average, and underperforming dealerships. This will give you key performance metrics to gauge yourself against and offer the "whys" behind the results. 
The three learning objectives include:
  • Understand what searches consumers use most to find vehicles in their market.
  • Learn how to see what people are doing on your site to inform your plan of action.
  • Set expectations for how other channels, such as SEM and social, will drive traffic and create conversions.
We also have a Booth #1132, where you can receive a free digital analysis, get a wristband for the JASK party, and be entered to win a $500 gift card.

Views: 15

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

dE Sponsor

Latest Activity

Black Book posted blog posts
4 hours ago
Brett Sutherlin posted a blog post
4 hours ago
Profile Icon via Twitter
Theory of 5 | BLOG https://t.co/gqzXbbZPZ6
Twitter17 hours ago · Reply · Retweet
Profile Icon via Twitter
Checking out "STAT!" on @dealerELITE: https://t.co/uwBOMLWCLj
Twitter19 hours ago · Reply · Retweet
Profile Icon via Twitter
MENTOR SESSION WITH TONY PROVOST - https://t.co/fRWOKTU2Ma https://t.co/hRPFeamCBd
Twitter19 hours ago · Reply · Retweet
Tony Provost posted a video
22 hours ago
Jim Flint posted a blog post
yesterday
Bill Wittenmyer posted a video

Witt's Wise Words: Does Your Team Understand Your Goals?

VP of Sales, CDK Global, Bill Wittenmyer explains the importance of communicating your goals effectively to your team in this episode of Witt's Wise Words.
Monday

de sponsor

Get Newsletter

dE Sponsor

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service