AutoTrader releases groundbreaking statistics on the future of the automotive shopping experience.
Millennials have the pedal to the mobile metal and are shaking up the automotive advertising, shopping and purchasing structure, as we know it.
Re-Thinking Your Advertising Strategy:
Influence Them Online:
Meeting millennials on their devices is the name of the game. Smartphones, tablets and wearable's are now the main connection point between you and your customers. With traditional media having less and less effect on millennial's purchase decisions, connecting with them at strategic points before they enter the dealership is essential to making the sale.
Apps now control 86% of the total time consumers spend on mobile creating a digital presence for your dealership is needed to capture the millennial's eye. Millennials now know what they want, with 70% of them already knowing which make and model they want before they step foot in the dealership.
Full AutoTrader Infographic:
When did AutoTrader get in the business of doing "marketing research?" What credibility do they have as researchers? They mix in truth, with half truths and outright misrepresentation while leaving out some of the most important data.
J. D. Power pioneered the approach of "conducting a survey to "prove" a premise that they would then help Dealers resolve with solutions they provided for a fee.
When Millennials become a dominant factor in buying new vehicles with gross profit in them, they will have changed. These days their primary value is the fact that if you can get their first new vehicle purchase you might have a chance at keeping them as they move upstream into vehicles with actual gross profit in them.. At least this is what the new brains in the auto OEM corporate ivory towers, anxious to justify their existence, would tell us.
Kinda happy to hear TV advertising is dying yet they keep flooding the Local TV stations wit all that annoying repetitive advertising. How many times do you need to tell me you have the best deals? Jezz. I'll never buy a Toyota, I can't stand the Local Orlando adds.
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