General Motors Approves AutoMotion Dealer App For iMR Program

Minneapolis, MN – AutoMotion, the leader in mobile apps for automotive dealers, announces General Motors iMR approval for the AutoMotion Dealer App product. All General Motors dealers can now use iMR funds with the leading mobile app solution to drive more sales and service revenue from customers on the go. General Motors approved the AutoMotion platform as the first provider of mobile apps to eligible GM iMR (inMarketRetail) dealerships.

“We’re excited to work with General Motors and its dealer network,” Stated AutoMotion President Ben Anderson. “Mobile is growing at an unprecedented pace and today’s customer is increasingly shopping using their smartphone or tablet device. With hundreds of GM dealers already using the AutoMotion Dealer App product, we’re excited to help all GM dealers capture and convert their increasingly mobile customer base.”

The AutoMotion Dealer App gives customers instant access to the dealership through their mobile device. Engage customers directly and convert an on-the-go prospect to a repeat customer using real-time inventory, service scheduling, incentives, vehicle research, and much more. AutoMotion works directly with each dealership to design a custom mobile app experience for iPhone, iPad, Android, Android Tablet, and Windows 8 devices.

Exclusive Location Targeting technology delivers incentives to the customer’s smartphone based on location and timing. Location Targeting identifies the right opportunity to display targeted offers and provides next step actions through the dealership app. The technology achieves extremely high response rates by delivering incentives to customers at the moment of decision. 

GM affiliated dealers looking to create a mobile app and take advantage of the iMR co-op program should visit for additional details and scheduling of a personal demonstration.

About AutoMotion

AutoMotion is the leader in mobile app technology for the automotive market. The AutoMotion platform delivers mobile marketing solutions for automotive dealers and OEM partners. The company’s technology permits mass distribution and management of large-scale mobile app campaigns for OEMs and large automotive retailers. 

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Comment by Sharon Hill on August 27, 2014 at 4:51pm

Thanks for sharing. I missed this announcement. Geo-location and mobile are so important. I wonder, though, do you think an OEM-specific app is the most effective? Or might you have better luck with a general app or just mobile optimization and driving them to your dealership by what you offer as part of your mobile marketing? I wonder how loyal people are to one manufacturer now, and even if loyal, given the many apps available how apt they are to download it and keep it.  I don't know. Just asking the experts here. 

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