According to an AutoNation study, U.S. auto sales are expected to hit the mid-15 million unit range in 2013, thanks to a stabilizing housing market and strengthening economy.
As the positive economic outlook encourages potential clients to consider a new or pre-owned vehicle in the new year, how is your dealership focusing its campaign accordingly? What do you think will be most important to highlight: resale value, safety features, excellent gas mileage? Are consumers looking for different things this year than last year? I'd love to hear your ideas!