Leveraging holidays for optimal dealership PR

With the holiday season coming up fast, now is a great time to think about how you're leveraging holidays to further your social media presence. 

Here's a great example of what one dealer did to celebrate Veteran's Day:

In honor of our veterans and as a small token of our big THANKS, we are offering a FREE oil change or car wash for all military personnel valid ALL week. Call 610-258-8600 and ask for our General Manager who will schedule your appointment! Be sure and spread the word to your military friends. We kindly request that you provide proper military id. THANK YOU again to our Veterans! We are grateful to the countless men and women that have served our country!
Photo: In honor of our veterans and as a small token of our big THANKS, we are offering a FREE oil change or car wash for all military personnel valid ALL week. Call 610-258-8600 and ask for General Manager, Terry Longmore who will schedule your appointment! Be sure and spread the word to your military friends. We kindly request that you provide proper military id. THANK YOU again to our Veterans! We are grateful to the countless men and women that have served our country!

The dealership used Facebook's new ''Promote'' feature to really get the word out on people's newsfeeds, too.

What kind of PR work are you doing for the holidays?

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