I Do My Best Poof Reading After I Hit Send

We’ve all seen it happen. In fact, chances are really good that you’ve done it yourself -- posted that Facebook status update, sent that text message, or that e-mail and then – oops, you notice those typos or grammatical errors…after it’s too late to correct.

 

Well, does it really matter? In a word, yes.

 

When dealing with your friends, you can get away with it with a chuckle, quickly correct as needed and they don’t mind. But what about in a business setting, when you’re dealing with colleagues or customers?

 

Those are a little harder to retract… and can cost business. Image is increasingly important.  For eons people have been judged on how they present themselves verbally. The same applies these days to the all-important electronic word.

 

In the automotive industry, mistakes can not only lose a sale, but also have other rather expensive ramifications. Many states have laws regarding pricing and disclosures. Say the dealership receives an Internet lead. If the salesperson responds quickly, without proofreading their reply before they hit send, multiple problems can happen.

 

First, and most likely, the customer on the other end of the email may perceive the salesperson, or even the dealership, as unprofessional.

 

Second, there are many numerical figures that can be involved in an email sent from a salesperson to a customer, such as down payment, price, trade-in value, interest rates – you name it. Get it wrong and this can anger customers. You lose their trust as they can feel purposely misled. In some cases, depending on how egregious the error is, the dealership could even be held accountable for that mistake. Many states have laws against advertising and/or bait and switch tactics – even if it was a genuine mistake. If it’s an obvious error (like quoting $2,000 instead of $20,000), chances are you’ll be fine, just look a little silly to the customer. But, what happens if you quote $16,000 instead of $20,000 because of a typo? You might just be held to that price if the consumer is angry enough to report it. They do have it in writing after all.

 

It’s not just spelling errors that can make you appear unprofessional. Grammar errors are just as bad. I’m sure most of you have come across that grammar Nazi!  Some people just cannot stand poor writing and it can be easy to do. Words such as “affect,” and “effect” are mixed up all the time. “Their” “there” and “they’re” are also commonly misused.

 

Software exists which can assist you if grammar isn’t your “thing.” Free programs such as Grammarly are quite good and can give your emails a once-over before you hit send. If you’re really unsure, and it’s important to get it right, an extra set of eyeballs is always helpful too.

 

Remember that age old saying, “you only get one chance to make a first impression?” It’s applicable in this electronic age too. You wouldn’t want to show up to a job interview in shorts and flip flops. Sadly, it can appear as if you are if you’re not careful in your missives to potential customers. It can simply seem as if you lack professionalism. As if you don’t really care.

 

Take the time to double-check your writing for typos and grammar before hitting the send button

 

Oh, and yes, the typo in the title IS intentional – for those of you who caught it, just making my point!

 

Views: 27

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Latest Activity

Dave Anderson's blog post was featured

Four Steps to Productively Process Disappointment

Disappointments are a fact of life. The question isn't whether we'll experience them, but whether…See More
yesterday
Dave Anderson posted a blog post

Four Steps to Productively Process Disappointment

Disappointments are a fact of life. The question isn't whether we'll experience them, but whether…See More
yesterday
Sally Whitesell's blog post was featured
Tuesday
Bill Wittenmyer's video was featured

#WittsWiseWords: Do You Know What Your Competitors Are Doing

Scoping out your dealership competition is good business. Bill Wittenmyer says it can help you determine what prospects want that you currently aren't providing.
Tuesday
Simon Hopes posted a blog post

American Made New Ford Trucks for Sale!

This is a unique time in history because we are witnessing the rebranding of America on the global…See More
Monday
Bill Wittenmyer posted a video

#WittsWiseWords: Do You Know What Your Competitors Are Doing

Scoping out your dealership competition is good business. Bill Wittenmyer says it can help you determine what prospects want that you currently aren't provid...
Monday
Michael Trasatti posted a video

How to Work With Millennials

Mike Trasatti shares his thoughts about hiring and working with Millennials in this video blog.
Monday
Jim Flint posted a blog post
Friday
Sally Whitesell posted a blog post
Friday
Lehel Reeves posted a video

How Video Leads to More Sales

Lehel Reeves shares why consumers prefer video and how dealerships can lose sales if they fail to provide it.
Friday
Dave Anderson posted a blog post

Develop More Mental Toughness and Killer Instinct

No matter what level you're at, whatever your role, whatever your sport, if you're committed to…See More
Oct 10
Damian Boudreaux posted a blog post

Our Monthly Webcast

We’re back with…See More
Oct 10
DealerELITE posted a blog post
Oct 9
Bill Wittenmyer posted a video

#WittsWiseWords: Don't Let Your Ego Get in the Way of Your Paycheck

The best way to grow your team and grow your paycheck at the same time? In this edition of Witt's Wise Words, Bill Wittenmyer says keep your ego in check wit...
Oct 9
Dave Anderson posted a blog post
Oct 8
John Sternal posted a blog post

5 “Spooktacular” Lease Deals for Halloween

Swapalease.com Compiled 5 Most Reasonably Priced Automobile Leases Around the…See More
Oct 8
Scot Eisenfelder posted a video

Why Creativity Can Lead to More Service Revenue

Scot Eisenfelder explains how creativity can help dealers capture more service revenue from recalls.
Oct 4
Mike theCarGuy Correra posted a video

Are You Forgetting Your Dealership's Google My Business Page?

Account Manager Mike Correra explains why dealerships shouldn't neglect their Google My Business page in this video blog.
Oct 4

Get Newsletter

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service