Do you have a few showroom guests that object to a write-up, even after they’ve demoed a vehicle? Maybe even some who resist taking a demo drive because they don’t want to be put in that write-up situation where someone might ask them to buy. Some do all they can in order to avoid being put in a situation where they may feel obligated. It’s human nature.
Assuming you have current and accurate performance statistics, wouldn’t it be worthwhile to adopt a new strategy where you can track and compare the improvements over time?