INTERNET BUYERS DEMAND IMMEDIATE RESULTS…

When an inquiry comes in on a previously owned vehicle, and you do not have one available, what does your internet department do?

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Comment by Dan Seelye on July 11, 2012 at 3:06pm

"It is always so dis-heartning when a 700+ beakon leaves the store without purchasing. How do you slow them down and keep their business at your facility when you DO NOT have the used car/truck they desire to purchase?"

Comment by Dan Seelye on July 11, 2012 at 9:13am

When I ran an internet department and we needed a specific previously owned vehicle and did not have it in stock, we put in a request to the UCM to find one. 9 out of 10 times he did not find what we needed and we lost countless sales due to lack of inventory. So, we attempted the tried and true method of switching the client – guess what – it rarely worked. How are you assisting your clients, referrals, customer base, etc to find the exact used car they are looking for?

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