Fall is such a great time of year. Football. Leaves change colors - and the temperature is so pleasant. People walk around with smiles; it’s great to be alive.
While on vacation a couple of weeks ago, my wife and I were walking up a hill. We were holding hands, smiling and looking at the ocean. All of a sudden a car starts making a loud noise going up this busy hill. I turn and look. Coming from under the hood is smoke and the car is slowing down. My smile is gone and I start thinking of what is wrong with the car. The car comes to a stop and a line of frustrated drivers are stalled, and waiting for him to get out of the way. I felt so sorry for the driver. Obviously, he did not intend to have this disrupt his day, but, there he was; stuck, with a broken down car.
At a meeting with some tire dealers, I was setting up my presentation and three of the store owners were talking about their cars. The mileages of their vehicles ranged from 180,000 to 225,000 miles. I stopped my set-up and asked what “special” things they do to get such longevity from their engines. The response was very simple; “I change my fluids and parts on a regular basis”. Nothing out of the ordinary was mentioned; just the services that should be performed.
I believe that many vehicle owners want to take care of their vehicle and would do so if they knew their car was in need of service. With a reminder of the recommended service and a video explaining the reason for the service, many of the cars stalling on hills would be eliminated. Taking the time to send a message, by whatever social media or in-store video presentation you use, alerting your customers will make their lives easier and you will feel good knowing you have helped your customers.
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