One Small Step Is a Good Start to a Long Journey

It’s a sad fact that current recall repair compliance rates are so abysmal. Most dealers know it., the Feds know it, state governments know it, and the manufacturers know it. Resolving this recall crisis starts with a notification.  But, people simply don’t read recall notices, they discard them as junk mail.

 

For those that do read them, a second problem presents itself: getting to the dealership to have the recall repaired. Time is short, and consumers are busy. While vehicle owners may intend to get the recall fixed, the task slowly works its way onto the back burner and, inevitably, out of their minds, leaving the recall unrepaired. For the remaining few that are concerned and proactive, they often find themselves stuck in a quagmire of lack of parts and long waits, ending up frustrated.

 

One state, however, has implemented a recall repair notification process that may just help increase awareness of recall repairs among its vehicle owners: Maryland. A recent article on WTOP outlines a plan supported by a $220,000 grant that includes outstanding recall repairs on resident’s vehicle registration renewals. The edge that the State of Maryland has is obvious: it knows every registered vehicle and owner’s contact information. Maryland’s vehicle owners are unlikely to trash their registration renewal and, therefore, will also become aware of the recalls associated with those vehicles. Vehicles are an essential part of everyday life for most consumers. We need our vehicle to get to work, shuttle kids to school and soccer practice, etc.

 

Think about your last registration renewal. Did it say you were required to get your vehicle inspected? Yeah, everyone hates that. Why? Because it means you must find the time to go to an inspection station and complete that task. But you do it, right? And you do it because you know that if you don’t, you can’t renew your registration, which could result in a ticket. And nobody wants that.

 

While Maryland is these taking these steps to its notify citizens about vehicle recalls – which should prove to be successful since almost everyone reads their registration renewal invoices, follows the instructions and pays them – it stops one step short of alleviating and reducing the number of unsafe cars on the roads in Maryland.

 

The whole point of a vehicle inspection is to ensure the vehicle is safe to operate. Inspections look at several areas -- even small things such as if the license plate light or blinkers are operational. If Maryland (or any other state) wants to truly make an impact on recall repair compliance rates, they should consider making recall repairs mandatory during a vehicle inspection. Of course, there are some obstacles to overcome, such as notification period versus registration payment due dates, but that can be overcome by simply notifying citizens earlier and giving them ample time to have the repairs completed.

 

The only entities that currently have both the data (vehicle and owner information) and the ability (through legislation on the State level) to truly make an impact on recall repair compliance rates is individual states themselves. There are already plenty of conversations happening about this very subject as I write this. But, to date, no states have yet taken this to the next level and made it mandatory. And, based on the compliance rates, it’s about time they did.

Views: 44

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

dE Sponsor

Latest Activity

Damian Boudreaux posted a blog post

Ali Reda Broke Another Record?

Can you imagine if your best month was 167?How about if you sold 1,582 units in one year?At the end…See More
21 minutes ago
Bill Wittenmyer posted a video

Freebie Friday: Mentorship

VP of Sales, CDK Global, Bill Wittenmeyer explains the importance of a mentorship program in dealerships in this edition of Freebie Friday.
5 hours ago
Jim Flint posted a blog post
5 hours ago
Doug Van Sach posted a blog post
5 hours ago
Andy Church posted a blog post
6 hours ago
Yogesh Sashi posted a blog post

How to Become a Digital Marketing Consultant

Owing to the extensive technological reforms in the business and industry sector, the demand for…See More
13 hours ago
Tony Provost posted a video
20 hours ago
Crystal Hartwell posted blog posts
yesterday

de sponsor

Get Newsletter

dE Sponsor

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service