Chris Miller
  • Danville, CA
  • United States
  • Recall Masters
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Chris Miller posted a blog post

One Small Step Is a Good Start to a Long Journey

It’s a sad fact that current recall repair compliance rates are so abysmal. Most dealers know it., the Feds know it, state governments know it, and the manufacturers know it. Resolving this recall crisis starts with a notification.  But, people simply don’t read recall notices, they discard them as junk mail. For those that do…See More
Jun 22
Chris Miller posted a blog post

When Batman Decides a Recall Isn’t Enough

In 2014, due to safety concerns, Toyota issued a recall notice for a power inverter on its popular Toyota Prius. Nothing abnormal. But for the fact that, even after the recall was fixed, customers continued coming in with issues – hundreds of them – and that’s when Roger Hogan’s dealership decided enough was enough. According to…See More
Jun 18
Chris Miller's blog post was featured

Outsourcing Customer Communications - Should the Service Department Worry?

There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads -- whether those leads sat for hours or sometimes, days, each is a missed opportunity. That’s why there are so many outsourced BDC services that provide lead follow-up for dealers, ensuring customers receive a…See More
May 20
Chris Miller posted a blog post

Outsourcing Customer Communications - Should the Service Department Worry?

There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads -- whether those leads sat for hours or sometimes, days, each is a missed opportunity. That’s why there are so many outsourced BDC services that provide lead follow-up for dealers, ensuring customers receive a…See More
May 18
Chris Miller posted a blog post

What Do Car Subscription Services Mean for Dealers, OEMs and Consumers?

There’s a huge push going on across the nation for subscription-based vehicle services.First introduced by manufacturers, more than a few dealerships have rolled out similar services for their customers. The general concept is that a consumer can pay a flat-rate monthly fee to drive a vehicle of their choice. The…See More
May 8
Chris Miller posted a blog post

Plugging In: How Electric Vehicles Could Impact Your Service Department

Love him or hate him, Tesla’s Elon Musk is brilliant. As both a businessman and a marketer, he has created a loyal following of brand advocates – some of whom don’t even own the products he sells. There are consumers literally willing to wait years just to purchase a Tesla vehicle. He recently launched a car into orbit, which is…See More
Apr 23
Chris Miller's blog post was featured

The Future of your Service Department

There is nothing more frustrating to a customer than being told a repair will take X amount of time - only to be informed later that it will take longer. To those who work in busy dealership service departments, this happens frequently. Customers come in for one thing and, during the multi-point inspection, additional issues…See More
Mar 30
Chris Miller posted a blog post

The Future of your Service Department

There is nothing more frustrating to a customer than being told a repair will take X amount of time - only to be informed later that it will take longer. To those who work in busy dealership service departments, this happens frequently. Customers come in for one thing and, during the multi-point inspection, additional issues…See More
Mar 30
Chris Miller posted a blog post

Dealership Safety Concerns Aren’t Only About Recalls

Life at a dealership is hectic. There are so many pieces moving simultaneously that it can seem as if you’re living in a real-life version of the classic video game “Frogger,” continuously ducking, dodging and weaving your way through the dealership -- just as everyone else is. Combine sales, service and customer activity, and…See More
Feb 28
Chris Miller posted a blog post

Tennessee Gets a New Recall Law and Consumers Aren’t Happy!

January 1 saw the enactment of Tennessee House Bill 141, to the collective groan of consumers. In a nutshell, this new law prevents consumers from suing car dealers if they purchase a used vehicle with an open safety recall, as long as it was disclosed, and…See More
Feb 15
Chris Miller posted a blog post

You Think Your Customers are Happy? Do This & Watch How Fast That Changes!

Manufacturers hold dealerships accountable for customer satisfaction and the overall experience in both sales and service through surveys. Dealerships that fall behind the acceptable OEM standards can easily suffer consequences that reduce revenue and marketing exposure. And OEMs are increasingly tightening down on these…See More
Feb 8
Chris Miller's blog post was featured

The Art of Turning Complaints into New Customers

The auto industry is hyper-competitive. Consumers have countless choices for buying and servicing their vehicles; from competing franchise dealerships to independent service centers. It is thus important to do the best to not only keep your customers happy, but also to continuously improve the customer experience to earn…See More
Jan 31
Chris Miller posted a blog post

The Art of Turning Complaints into New Customers

The auto industry is hyper-competitive. Consumers have countless choices for buying and servicing their vehicles; from competing franchise dealerships to independent service centers. It is thus important to do the best to not only keep your customers happy, but also to continuously improve the customer experience to earn…See More
Jan 31
Chris Miller's blog post was featured

Could Subscription Services & Autonomous Vehicles Solve the Recall Epidemic?

While the struggle to decrease unrepaired recall vehicles on the road continues, new business models and technologies are arriving which could dramatically reduce the problem. Foremost among them are the advancements in autonomous cars, the introduction of subscription services, and over-the-air capabilities. How will each of…See More
Jan 6
Chris Miller posted a blog post

Could Subscription Services & Autonomous Vehicles Solve the Recall Epidemic?

While the struggle to decrease unrepaired recall vehicles on the road continues, new business models and technologies are arriving which could dramatically reduce the problem. Foremost among them are the advancements in autonomous cars, the introduction of subscription services, and over-the-air capabilities. How will each of…See More
Jan 5
Chris Miller posted a blog post

Recalls: Perhaps California has the Solution?

It’s always frustrating to read articles about the challenges legislators, manufacturers and states have with low recall compliance rates. And, even worse than the challenges is the finger-pointing going on, the lack of cooperation and the unwillingness to invest in what is a major public safety issue. A recent article in…See More
Dec 29, 2017

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Recall Masters
What is your current position within your organization?
Co-Founder & CEO
What is your company website?
http://WWW.RECALLMASTERS.COM
How did you specifically hear about DealerELITE? If referred, who?
Sara Callahan
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Chris is a seasoned software designer and marketing professional. A longtime proponent of using technology to streamline marketing communications, Chris has over 15 years experience in advertising and software development. Chris has worked on campaigns and built automation platforms for some of the world’s largest brands including HSBC/Household Automotive, Washington Mutual, Residential Pacific Mortgage, ServiceMagic, Monumental Life Insurance, Mercedes Benz USA, BMW/Mini North America, Volvo North America, JP Morgan Chase, Wells Fargo, Moxy Solutions, and Costco Automotive Group.

Chris previously worked as VP of Marketing and Product Management at MyCustomerData where he helped evolve its Savings Card program. He developed its groundbreaking Card Center website lead conversion utility available to over 1,000 automotive dealerships nationwide. Chris helped MyCustomerData achieve its Inc. 500|5000 ranking and win a 2011 award from the Direct Marketing Association (DMA) as one of the Top 5 Marketing Programs of the year against one thousand competing campaigns nationwide.

Having programmed software since age 10, Chris expanded his skillet with a degree in international business and a minor in social psychology from California Polytechnic State University in San Luis Obispo. Chris graduated in three years and was on the Orfalea College of Business Dean’s List in 2004. He sat on the University’s Business Council and served as a member of the SLO Chamber of Commerce’s Technology Advisory Committee (TAC). Chris also helped develop the University’s student entrepreneurship program as head of Cal Poly’s Entrepreneurship Club. And came back as a first-year alumni to compete and win first place in the University’s business plan competition sponsored by Ray Scherr, founder of Guitar Center. Chris worked his way through high school and college as principal of Criterion Networks, an aimless custom software development shop that he built to manage over 30 clients including a major project for HSBC Automotive.

Outside of work, Chris actively supports two major humanitarian organizations fighting global poverty:
Unicef (www.unicef.org) to provide emergency aide and ongoing food, shelter, healthcare, and education services to children in struggling or disaster-torn countries
CARE (www.care.org) providing care and education to women as their empowerment continues to be the #1 single greatest factor leading to increased quality of life for an entire population.

Through AdSoft Direct, Chris and his team promote corporate responsibility and negative carbon footprint sustainability in partnership with American Forests’ as they plant over two trees for every one that is cut down or negated as a result of the carbon emissions created by the company’s existence.

Chris also serves as a Mentor on Staff for the Leukemia & Lymphoma Society‘s Team-In-Training (TNT) with it’s San Francisco Bay Area Triathlon Team. In 2013, Chris competed in twelve races and six major (What do we do for fun?) swim/bike/run events as part of teams that raised nearly $600,000 toward blood cancer research and patient care (Go TEAM!). This year, Chris is also an advocacy volunteer for the Alzheimer’s Association as he helps to gather grassroot support in numerous cities during their Walk to End Alzhemier‘s events.

Chris Miller's Blog

One Small Step Is a Good Start to a Long Journey

Posted on June 22, 2018 at 9:56am 0 Comments

It’s a sad fact that current recall repair compliance rates are so abysmal. Most dealers know it., the Feds know it, state governments know it, and the manufacturers know it. Resolving this recall crisis starts with a notification.  But, people simply don’t read recall notices, they discard them as junk…

Continue

When Batman Decides a Recall Isn’t Enough

Posted on June 18, 2018 at 9:57am 0 Comments

In 2014, due to safety concerns, Toyota issued a recall notice for a power inverter on its popular Toyota Prius. Nothing abnormal. But for the fact that, even after the recall was fixed, customers continued coming in with issues – hundreds of them – and that’s when Roger Hogan’s dealership decided enough was enough.…

Continue

Outsourcing Customer Communications - Should the Service Department Worry?

Posted on May 18, 2018 at 9:29am 0 Comments

There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads -- whether those leads sat for hours or sometimes, days, each is a missed opportunity. That’s why there are so many outsourced BDC services that provide lead follow-up for dealers, ensuring customers…

Continue

What Do Car Subscription Services Mean for Dealers, OEMs and Consumers?

Posted on May 8, 2018 at 9:23am 0 Comments

There’s a huge push going on across the nation for subscription-based vehicle services.

First introduced by manufacturers, more than a few dealerships have rolled out similar services for their customers. The general concept is that a consumer can pay a flat-rate monthly fee to drive a vehicle of…

Continue

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