I realize that we’re all probably sick of hearing about the Takata airbag recalls. Take a deep breath because it’s not over yet! As faulty Takata airbags have caused one of the largest recalls in history, endangering millions of lives, most of us assumed that all the makes and models affected by the Takata recall had been identified and that their owners were working through the process of securing the necessary repairs. Sadly, that light at the end of the tunnel is not yet in sight, as more recalls are regularly announced.

 

As the saga continues, dealership service departments, for lack of better parts, install faulty Takata airbags in vehicles to this day, knowing full well they will need to be repaired in the future. Also, under a special NHTSA allowance due to a shortage of airbags, some automobile manufacturers were, up until recently, still installing these faulty airbags in new vehicles coming off the assembly line. NHTSA permitted the action as long as those airbags are replaced by the end of 2019. Dealership service departments followed suit, replacing older faulty Takata airbags with newer faulty Takata airbags. These Takata airbags do not pose an immediate threat as they only become defective after a certain period and under certain atmospheric conditions. 

 

While regulators allowed the continued use of Takata airbags in new and recalled vehicles to keep up with demand, the rate of newly identified recalls suggests that we'll be dealing with the airbag crisis for some time. By the time all existing Takata airbags are repaired, we could be looking at a whole new (and significant) batch that need replacing.

 

Since the beginning of 2019, Takata recalls amount to more than 4 million vehicles, including Ford (1.4 million vehicles), Toyota/Lexus (1.7 million vehicles) and FCA (1.4 million vehicles). Takata recalls are NOT going away but are, in fact, increasing.

 

While 2018 marked the first year in which airbag recalls fell from the top spot, 2019 is off to a torrid pace. Over a one-week stretch in late February 2019, almost 4.5 million vehicles from Toyota, BMW, Ford, Mercedes, Subaru, FCA, and Ferrari were targeted with Takata airbag recalls.  These staggering totals place Takata back on track as the auto industry’s largest source of recalls for 2019, long after most thought the issue was under control.

 

Manufacturers and dealers must be diligent and aggressive in notifying consumers and repairing these vehicles. While customer pay revenue is significant, warranty work can't fall by the wayside. In fact, customers frequently accept any needed additional recommendations at the same time as the recall work, just due to the convenience. 

 

Be proactive in doing anything and everything you can to notify recall customers in your market area to service these vehicles and make them safe. 

 

Don't let the urgency of Takata airbag recalls slip from the top of mind to an afterthought. Take care of your customers. Do whatever it takes to assist them. And you will find that your efforts pay off in increased community safety, customer pay work, and SSI.

Views: 12

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Latest Activity

Walter McNulty posted a status
"We will be heading up North for 9 days making a long road trip. I hope to stop in and see some new clients."
7 hours ago
Dave Anderson's blog post was featured

How to Play a Poor Hand Well w/ Thomas Bryant

We can all get dealt a poor hand from time to time, but how you respond and choose to play it will…See More
yesterday
Walter McNulty posted a video

DigniFi

If you have a Automobile, RV or Motorcycle dealership you should have DigniFi. Call for more information.
yesterday
Dave Anderson posted a blog post

We're there!

Wherever you listen to podcasts, The Game Changer Life is there for you. Subscribe today and get…See More
yesterday
Bill Wittenmyer posted a video

Freebie Friday: Nurturing vs Closing

Bill Wittenmyer shares the difference between nurturing and closing in this episode of Freebie Friday.
yesterday
Cory Mosley posted videos
yesterday
Scot Eisenfelder posted a video

Why People Defect in Service

CEO & Executive Chairman Scot Eisenfelder explains why customers defect in service in this video blog.
yesterday
Jim Flint posted a blog post

Now Part of a Now Business

Jim Flint explains how Local Search Group got its start in terms of being the "Now" Part of the…See More
yesterday
Mike theCarGuy Correra posted a blog post

Why I work for DealerBuilt...

When I am asked why I work for DealerBuilt the first thing that usually comes to mind is the review…See More
Thursday
Michael Trasatti posted a video

Don't Let Customers Get Lost

DealerBuilt CEO Mike Trasatti explains why dealers need to ensure that customers aren't in the dark when things go wrong. DealerBuilt’s mission is to make a ...
Thursday
Stephen Coambes posted a blog post
Thursday
Damian Boudreaux posted a blog post

Carlos Huerta’s First Week

Welcome back to our new video series,…See More
Thursday
Sally Whitesell's blog post was featured
Wednesday
Cory Mosley posted a video

Jeff Clark of SOCIALDEALER

One of the first guys to raise his hand and support me back in 2005 when we started our 1-day workshop The Online Sales Success Workshop was Jeffery Clark, s...
Wednesday
Walter McNulty posted videos
Wednesday
Walter McNulty posted a status
"More work for Flawless Auto Mall"
Wednesday
Dave Anderson posted a blog post

How to Play a Poor Hand Well w/ Thomas Bryant

We can all get dealt a poor hand from time to time, but how you respond and choose to play it will…See More
Tuesday
Jim Flint posted a blog post
Tuesday
Terrel Watkins posted a blog post
Tuesday
Harris Scott posted a blog post
Tuesday

Get Newsletter

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service