When it Comes to Technicians, Dealerships May Need a Bigger Boat

In my last blog, Technicians are the Key to Dealerships’ Future, I discussed how the race to acquire technicians may just be outweighed by the difficult task of retaining the ones dealerships already employ.

 

Of course, as consumers keep their vehicles longer and the amount of recalls increases, qualified technicians will be inundated with recruitment offers and the lure of higher pay. No matter how good your company culture is, a boost in income can tempt even the most loyal of employees. But, similar to Tesla and other industry disrupters, it now seems the auto industry has another villain to deal with - all other technology companies.

 

As automotive dealerships and manufacturers focus on hiring, training and retaining qualified technicians to handle the increasing amount of technology in today’s vehicles, these technicians are getting an education that has grown outside the field of the automotive industry. Modern in-vehicle technology demands a high level of training and experienced technicians to service and repair them. This level of expertise makes the technicians attractive to technology companies outside the automotive industry.

 

And a big problem is now growing even more significant.

 

In a recent article in Automotive News, vice president of the Automotive Service Association stated, “an individual trained at a high level on the electronic side becomes very attractive to other segments of our economy, such as aerospace and fleet operations. We are competing for the same level of talent with other, more complex industries.”

 

And many of those industries pay more.

 

The challenge is multi-faceted. First, the auto industry must keep and train qualified technicians at advanced levels of experience to merely maintain the existing number of vehicles on the road and those that will be added in the future. Second, with the continuing amount of recalls announced daily, manufacturers and dealers need these technicians to keep up with the pace, which can be an overwhelming work environment. Third, as the number of students choosing a career as an automotive technician continues to decline, the future pool of talent looks bleak. Last, but not least, if sales of new vehicles continue to drop as many experts predict, dealerships will be even more reliant on service revenue.

 

You can expand the facilities. You can add more shop-capacity and utilize all available technology to increase efficiency. However, without trained technicians qualified to work on the modern, technology-filled vehicles of today, these efforts will probably be in vain. It’s hard to believe that as little as 10 years ago, dealerships weren’t worried about CPUs and onboard computers, much less OTA updates.

 

Technology companies are watching and waiting; timing the opportunity to recruit away your service technicians. Forget about the life preserver, these aren’t just sharks coming to feed, but Jaws coming to devour.  

 

As an industry, what are we going to do to save ourselves from becoming chum? Are we going to sit back and watch other industries strip away our talent? Or are we going to create a more lucrative and inviting environment – the kind that makes us a preferred destination.

 

We may need a bigger boat.

Views: 20

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Latest Activity

Profile Icon via Twitter
Week In Review: Use The Theory of 5 to Promote Success | Combating Rising Interest Rates, and Reducing Your Margin… https://t.co/flwEgkf6ZH
Twitter1 hour ago · Reply · Retweet
Terrel Watkins posted a blog post
4 hours ago
Joel posted a blog post

Why are Fridays Good?

For some, this is Good Friday. For others, it is TGI Friday (I don't mean the restaurant).What's…See More
yesterday
Sally Whitesell posted a blog post
yesterday
Dave Anderson posted a blog post

Leading with Level One Accountability

There are four levels of accountability in any organization, and within the departments of that…See More
yesterday
Scot Eisenfelder posted a blog post
yesterday
Jim Flint posted a blog post
yesterday
Cynthia Madison posted a blog post

Important considerations before buying your first car

Pollution became a matter of great importance in the past few years, considering the impact it has…See More
yesterday
Bill Wittenmyer posted a video

Freebie Friday: How to Combat Flat Vehicle Sales

Bill Wittenmyer explains why dealerships shouldn't be afraid of slowing vehicles sales and the actions they can take to remedy that in this episode of Freebi...
yesterday
Andy Church posted a video

Profit By Action Quick Tip: Prospecting

Sales people are not order takers. It is your responsibility to understand that your sales process starts with PROSPECTING, not the meet and greet. This Prof...
yesterday
Yogesh Sashi posted blog posts
yesterday
Jeff Cowan posted a blog post

Write Service Podcast: Episode 64- Holidays, Events, and Excuses

This week, Jeff covers three points about this maximizing this upcoming season of holidays and…See More
Thursday
Jeff Giere posted blog posts
Thursday
Brett Sutherlin posted a video
Thursday
Stella Lemon posted a blog post

Bike Information with Bike Owner Details

Check bike information and registration details with Owner Details, RTO, Insurance, Make model,…See More
Thursday
John Sternal posted a blog post

Swapalease.com Announces Its Top Vehicles for The Summer

Users Voted on What They Believe are the Top Vehicles for the Summer Months Based on…See More
Wednesday
Damian Boudreaux posted a blog post
Wednesday
Michia Rohrssen posted a blog post
Wednesday
Timmy D. James posted a blog post
Wednesday
Erik S. Nachbahr posted a video

Protect Your Dealership from Phishing

In this video blog, Erik Nachbahr shares why it is important to protect your dealership from phishing attacks.
Wednesday

Get Newsletter

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service