You made it! We’ve all made it to the end of our 60 day challenge in our series, Advertising for Success. In the challenge, you’ve expanded your social media presence extensively, reached out to your real-life network of people with a newsletter, and have learned so many good things about yourself along the way.

Using the five pillars of high achievement, you have gained more clarity, intentionality, energy, and consistency. Today, we’re going to talk about relationships. Long time 100 Cars Club member, Ernie Rodriguez has a lot to tell us about relationships. He is a great friend to us, an incredible salesman, and a constant advocate for his community. Ernie builds relationships that last, and that’s what we want you to be able to do too. invite you to watch this week’s video to hear what Ernie has to say.

Ernie tells us that what really matters are the connections and the relationships that we make. In places you already go, just talk to people. In your kids’ schools, send the office some muffins for no reason or pass out Gatorade to the players at the games. Do what you can for them. Let them know how much you care and that you’re happy to help them wherever you are and wherever you go.

In the relationship business, you just get to help your friends get what they need. It’s not about the sale, it’s just about helping people. Ernie says that in the relationship business, you don’t have to be the hunter. They come to find you because you are helping people. You become hunted by everyone in your circle that needs your help.

Let’s get to that fifth pillar of high achievers today! This is what it’s all about, people! We’re in the relationship business after all. Just show up, be yourself, and make a connection with people. Get to know them, support them, bring value to them. Ask about them, and sincerely listen to their story. You are generous, present, and passionate. Let them see you, know you, and be intrigued by the goodness in you. Grab your pen and paper, and fill in the blanks below. What qualities and characteristics do you possess as your best self that help you build and maintain relationships?

I Am _______________________________________

I Am _______________________________________

I Am _______________________________________

I Am _______________________________________

Keep this list next to your desk, just like you’ve done with the others. Look at it every time you’re about to interact with anyone, and remind yourself of how amazing you are!

We’re happy to offer all the tools to get you to your next level of sales, but it’s you who has to do the work to make it happen! It’s our goal at Auto Training Academy to get you everything you need to find great success in this business, and believe me… we’re doing all we can to get you more! Want some help? Join our tribe! We have so many tools to get you to your next level.

In the 100 Cars Club, you’ll have access to:

  • The official 100 Cars Club Member Site where you’ll find everything you need to reach your next level of success.
  • Access to the 100 Cars Club Private Community where you’ll connect with our community of salespeople committed to going bigger.
  • The 100 Cars Club Webcast Library - every previous webcast is yours with your full membership. (Yep, even the ones that happened before you joined.)
  • 6 Keys to Simple Selling, a 6 week training program with Damian Boudreaux & Ali Reda based on the Keep It Simple Selling principles.
  • LIVE Event Recordings of the seminars.


Want a chance to check it all out before you just dive straight in? No problem, friends! Click here to join us and see what it’s all about.

We want this business to bring you unbelievable success. We want you to grow and learn and thrive. We want you to have the life of your dreams! In the comments below, send us your questions, concerns, and real life problems. We want to help.

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