It’s mid-month our  goals are in place now for nearly 2 weeks and many of us can begin to see the “Finish Line” in the distance. We can all but taste victory and It’s at this very moment that we cannot allow ourselves to become comfortable but put or foot squarely on the pedal and press down with all we have in us and “Finish Strong”!

I have trained hundreds of sales people over the last two decades and have witnessed too many times at this  very point in the race reps put themselves in cruise control, telling and convincing themselves that momentum and effort from the beginning of the month will carry them through. This is a fallacy and almost always results in us falling short of goals set. We talk a lot about writing down our goals and how the world’s top 3% do so, and because of this they are successful. However true we all too quickly forget that “knowledge isn’t power…but rather applied knowledge”, so writing goals down while extremely important its implementation (execution) of the goals that cause the success.

Let’s look at “top performers” for a minute. There are a lot of characteristics that are common threads in many of today’s most successful sales professionals and one that is almost always present is the innate ability to turn up the passion a notch when everything is on the line. In other words when the “finish line” is in sight instead of business as usual “top performers” put the “pedal to the metal” turning up their intensity level making a bee line for the “finish line”.

So don’t burnout…but “FINISH STRONG”!