Should Manufacturers Be Able To Recall Recalls?

According to an article posted on Ford Authority, Takata has taken a massive hit to the tune of a $1 billion settlement in the US, $25 million criminal fine, $125 million dollars to compensate victims and $850 million to compensate automakers. As a result, Takata has filed for bankruptcy and has to rely on an infusion of capital from another company to cover these costs.  


Despite all this, Takata still manufactures airbags – the same airbags, using the same inflation chemicals that degrade over time. Manufacturers continue to use these airbags on their assembly lines for new vehicles, with full knowledge that these airbags will need to be replaced within the next 5 to 7 years.  


The NHTSA recently recalled another 2.7 million vehicles with Takata airbags that pose a risk to consumers -- adding to the 42 million already recalled. To date, these faulty airbags have been responsible for 17 deaths and 180 injuries worldwide 


While the Takata crisis remains in play, surprisingly, one manufacturer seeks reversal of a recent recall – a recall of a recall, so to speak. Ford Motor Company has taken exception to the latest recall, which includes more than 2 million Ford vehicles, and plans to fight the recall. Apparently, Ford does not believe that all the vehicles involved in the recall are affectedbased on random field testing of these vehicles.  


Of course, there are always mechanisms in place for manufacturers to appeal NHTSA recall decisions. While the data Ford has presented is not yet public knowledge, the choice to dispute NHTSA’s decision is a risky move. The Takata airbag recall is the largest recall in history and, with several deaths attributed to this recall, it has become a highly sensitive and volatile issue in the public domain. The fact is that there’s no reason to believe that ANY Takata airbags are safe for consumers – past or current.  


Is NHTSA being hyper-cautious in the case of Takata airbagsOr does Ford have a right to seek more evidence in the matter? That debate has yet to be determined. However, in any recall of this size, the manufacturers reputation is damaged – especially when they have to notify consumers that their vehicles could potentially be unsafe and have to be taken into their dealership for repairs 


This is not the first time a manufacturer has appealed a recall. I don’t know whether Ford’s data is compelling enough to lift the current recall. What I do know is that consumer safety is of utmost importance. Based on the high-profile recall involved, it’s highly unlikely that Ford will win its appeal – but what if it turns out that Ford was right about this matter? What if 1,999,999 of the 2 million vehicles are without defect 


Well, what if that single vehicle places its driver and passengers at risk?  


believe that saving a single life is worth the cost and expense -- regardless of the recall, Takata or otherwiseThe NHTSA knows the cost and expense of issuing a recall -- it’s a decision they don’t take lightly 


On the other side, Ford’s appeal involves the most dangerous airbag in history, yet claims that affected vehicles are in fact safe. I hope they’re correct. 


No matter what happens manufacturers, legislators and dealers should keep recalls front and center when choosing whether or not to place these vehicles in the hands of consumers. Based on Takata’s deadly missteps and tragic consequences, it’s better to error on the side of consumer safety. 

Views: 31


You need to be a member of to add comments!


dE Sponsor

Latest Activity

Tony Provost posted a video
9 hours ago
Black Book posted a blog post

Broad Declines in the Market

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car…See More
13 hours ago
Jim Flint posted a blog post
15 hours ago
Bill Wittenmyer posted a video

Witt's Wise Words: Does Your Team Understand Your Goals?

VP of Sales, CDK Global, Bill Wittenmyer explains the importance of communicating your goals effectively to your team in this episode of Witt's Wise Words.
Mike Esposito posted a blog post

Auto/Mate Announces West Coast Expansion

New customer support and installation teams in Arizona will accommodate growing demand from auto…See More
Scot Eisenfelder posted a blog post

Affinitiv CEO Scot Eisenfelder Shines Spotlight on 5 Industry Disruptors Affecting Auto Dealers in 2019

Chicago, IL- January 14, 2018- Affinitiv CEO Scot Eisenfelder is shining a spotlight on five…See More
John Sternal posted a blog post

Lease Credit Approval Rates Rise to 71.4% to Close Out 2018

Lease Approval Ratings in December Reach Their Highest Number Since, the…See More
Tony Provost posted a video

de sponsor

Get Newsletter

dE Sponsor

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service