Nowhere in history have auto dealers had more options, channels and media to promote their business to the public. And while these choices are great they can also be confusing, frustrating, and at times expensive.
Technology has brought us the Internet, mobile smart phones, portable tablet pc’s and ultra-fast wi-fi networks. Most of us couldn’t live without these items, but over the past 5 years a disturbing trend has emerged in the use of these by the auto industry.
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