Still advertising like it's 1944?

1944: "Dumb Bombs" and the Saturation Method.

According to Wikipedia, in WWII, it took 108, B-17 bombers, and 648 bombs (retro named "dumb bombs") to guarantee a 96% chance of getting just two hits inside a 400 by 500 ft area. That's a huge area and still only 2 hits for every 648 bombs dropped...Sound familiar?

This is pure "Market saturation" and the most common way mail drops and email blasts are still performed today. Entire areas, counties, zip codes, neighborhoods and owner bases are saturated (bombed) causing most advertising budgets to be wasted on those who don't want, can't buy, or just purchased from you, in hopes of finding 1 or 2 new customers.

But this has been the best option for years you say?

2014: 21st Century: Smart Bombs using GPS and Laser guided systems.

According to the U.S. Air Force, a single F-16, can drop a single JDAM equipped Bomb (now called a "smart bomb" thanks to it's guidance system) and be accurate to within 40 feet. In fact, the smart bomb will generally hit within a few feet of it's target. All thanks to the technology of an advanced guidance system, which has been added to the back of a standard bomb.

This is pure "Predictive database marketing"! We pinpoint customers that have been identified using highly advanced technology. For example, over 1800 Behavioral and Demographic profiles, 177 algorithms and Opt-in email shoppers inside your market, yet outside of your DMS, aka conquest. This makes it possible for us to match the perfect message (A/B tested) for your particular buyer, at the right time. Then we re-target them over and over throughout the campaign, using the most effective methods through multiple channels. It's even CO-OP approved in most cases!

The results speak for themselves.

Not only does it allow you to save money on your advertising budgets by

eliminating waste, it allows you to conquest new customers that haven't purchased at your dealership. It also makes it possible to guarantee each campaigns performance level. If an increase in new customers of at least 20% isn't achieved, we give you your money back.

No other investment you can make into your business can offer such an incredible return, with no risk and provide you with a solid money back guarantee.

For more information, or to schedule a visit, call me.

To view the quick you tube video click below:

https://www.youtube.com/watch?v=6703O-ofP-E

After spending 2:45 seconds you would like more information on how we can turn your dollars into more dollars, just ask.

Regards,

Chuck Scalies

cscalies@apsdealerservices.com

877-637-1212

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