Subi Ghosh, Dealer Authority’s Executive Vice President of Marketing Joins Host Joey Little for talk on Digital Strategy and Women in Automotive

Listen to podcast here - Listen on iTunes

When it comes to giving dealers what they need from a marketing perspective, it’s important to have a strategy that utilizes hands-on dealership experience. That’s one of the things that helps Dealer Authority to separate itself from the competition. We take “car people” and train them about marketing versus taking marketing people and trying to teach them about automotive.

With Subi Ghosh as our Vice President of Marketing, we get the best of both worlds. She is an avid student of the digital marketing game and her experience at every level of the dealership world helps make the translation between the two easier to integrate.

Subi has spoken at various automotive marketing conferences, including the Internet Sales 20 Group, Digital Dealer, and Driving Sales Executive Summit. She is also a blogger on the science and art of automotive digital marketing and has contributed to sites such as DealerKnows as well as DealerOn with their webinar series.

Follow Subi on Twitter @Subi101