The Walt Disney Company® Presents Brand Messaging Keynote at DrivingSales Executive Summit

Bruce Kimbrell, site leader for one of the world’s most successful brands, helps dealerships solve the “Why Buy From Me?” dilemma with successful and actionable tactics to help separate their brand from the competition



Salt Lake City, UT – July 16, 2013DrivingSales today announced that The Walt Disney Company’s® Bruce Kimbrell, site leader for Disney Institute, joins the keynote line-up for the fifth annual DrivingSales Executive Summit (DSES). Leveraging Disney’s 90 years of branding success, Kimbrell will provide dealers with actionable insights to help their brands stand out in an increasingly competitive market.  The DSES will be held Sunday, October 13th through Tuesday, October 15th, 2013 at the Bellagio Las Vegas.


“Very few brands have a more loyal following of consumers, nor a greater ability to attract new followers daily, than Disney.  Auto dealerships today face a very crowded market and they need new, fresh and actionable branding strategies to set themselves apart from the competition,” said DrivingSales CEO Jared Hamilton.  “Good branding methodologies translate to any business, and this brand-focused keynote will ensure our attendees leave invigorated with answers to the all important ‘Why Buy From Me?’ question, as well as with new strategies for driving their brands forward and ahead of the pack.”


The Walt Disney Company® is recognized worldwide as a leader in brand loyalty, and the keynote presented by Disney Institute will share some brand strategies and philosophies used by its businesses all around the world. Highlights of the presentation include:


  • Employing strategies that will build loyalty connections with customers.
  • Identifying a dealership’s brand promise and loyalty strengths, and developing action steps that align with customers’ expectations.
  • Exploring techniques used to retain customers for life and identify reliable practices that drive financial results and repeat business.
  • Examining the relationship between brand loyalty and marketing as a partnership that ultimately identifies the dealership.
  • Developing employee enthusiasm and loyalty that leads to customer satisfaction.


Kimbrell serves as the site leader for Disney Institute West Coast operations. In this role, he works with international and domestic clients to develop tailored programming to fit specific needs. His passion for helping companies improve business practices has taken him around the world to locations such as Chile, Dubai, England, Arizona, Colorado and New York.  Kimbrell began his Disney career as a skipper on the world-famous Jungle Cruise at the Disneyland Resort in Anaheim before embarking on the Disneyland Management Training Program.  It was that decision that set him up for a dynamic leadership career with The Walt Disney Company®.  Bruce has been a Disneyland Cast Member in a variety of leadership roles, including positions in Food and Beverage Operations, Merchandise, Marketing, and Guest Services. 


The Disney Institute keynote is part of the fifth annual DSES line-up of insightful and inspiring expert presentations from innovators in- and outside the auto industry, including global search marketing authority Danny Sullivan – all offering implementable practices for issues critical to dealerships, from search marketing to reputation management to team building.


Each year the DrivingSales Executive Summit automotive conference sells out.  Tickets are still available at  For more information about the DrivingSales Executive Summit and to register, visit: or contact  Stay tuned for DSES news as it develops on and on  Participate in the conversation with the #DSES hashtag as preparations continue throughout the year.


For more information check out today’s blog on DrivingSales at:



About The DrivingSales Executive Summit (DSES)

The DrivingSales Executive Summit is where the most progressive dealers gather to collaborate and learn forward-thinking trends in automotive operations. DSES features world-renowned experts on marketing, technology and retail operations from inside and outside the industry, who provide the most valuable and actionable insights for today’s dealership professionals.  The DSES agenda is dealer-driven, ensuring the content is 100 percent focused on the needs of progressive dealers.  Only the top 10 percent of speaking applications selected by DrivingSales members make it on the agenda.


To protect the quality of the event, seating is limited and always held at a 5-diamond venue.  DSES has sold out every year.  For those interested in attending, securing seating as early as possible is recommended.  For more information, visit


About DrivingSales

DrivingSales is a professional network serving the auto industry with dealer-driven news and information, online training, and performance data, all to enable dealers to make critical business decisions at their dealerships.  DrivingSales’ mission is to connect progressive dealership professionals to the people and information they need to maximize their success.


Founded by a third-generation car dealer, and opened up to the industry in 2008, today DrivingSales has a registered user in over 50% of new car dealerships in the US and is active in several other countries around the globe.  To learn more about the DrivingSales community, training or performance analytics visit, and


DrivingSales Executive Summit Media Relations:
Elizabeth Johnson (, mWEBB Communications, 213.713.4865

Melanie Webber (, mWEBB Communications, 424.603.4340


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