To kick off Season 4, KPI Cafe host Dane Saville addresses one of the most common questions in automotive paid search: Should I buy my brand name? This episode answers that and a whole lot more, so be prepared for a fact-packed session by getting that cup'o'joe.

—— Topics Covered ——

Why Are You Buying My Dealership’s Brand Name? (0:45)

Having Your City in Your Brand Name Is an Obstacle (1:30)

The Reason Mobile is of Particular Importance (2:57)

The Crux of the To Buy or Not to Buy Debate (3:20)

Brand Boasts the Best of These Metrics (3:56)

Let’s Get Honest About Metrics (4:22)

Preview of Next Week’s Content (5:00)