View From The Outside: What the Aftermarket Can Teach About Selling Parts, Tires & Accessories

Here are observations of the OE market from the perspective of a company with 9,000+ product installations in the Aftermarket.  Both the OE and the Aftermarket have strengths and weaknesses in their approach to automotive service and repairs.  Our article is on page 38 of Fixed Ops.  http://fixedopsmag.com/magazine/septoct2012/index.html

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